You know how everyone thinks there's some "secret" out there?
If they could only learn what it is, they'd make more money, lose weight, gain muscle, attract the love of their life, and live free as a mountain goat on the sunny hills of Zurich?
Well, as crazy as it sounds, I think I got it figured it out.
And once you know this secret, you will be far ahead of all your peers. More importantly, you'll have zero excuses to whine about "I'm not successful... I'm out of shape... I've got no skillz..."
Ok, if you're ready to learn the secret and have all your lame excuses zapped from your thick skull, lean in and let Poppa whisper in your ear.
Simply put, the secret is to...
Ok, I know, it's not really a "secret".
In fact, it's completely dry, boring, and obvious.
But usually dry, boring, and obvious... is the way to go.
Take Ockham's Razor for example. Which, in case you don't know, is a philosophical idea authored by 13th century franciscan friar, William of Ockham.
It goes something like:
"When faced with two possible solutions, the simpler of the two is the one more likely to be true."
And this "simpler" and "more obvious" approach is almost always the way to go in copy.
It's what Claude Hopkins wrote about in his biography (read the section on Schlitz beer).
And why many long-running controls are "boring".
Or why every "advanced" marketing training comes down to knowing your market.
The reason simple and obvious work so well, is because most people aren't wired to see it.
They want the sexy. The flashy. The hard to get.
They want the pink Lamborghini with the tiger skin seats, when a gray Honda Civic will get them there just as fast.
I bring this up because I had a slap of the obvious recently when it comes to building my list. And what I realized is that I should offer you, my loyal reader, a chance to get my feedback on your copy for no cost other than you promoting my opt-in page.
It was a complete no-brainer. Both in how much time it can potentially save me (building a list of qualified leads ain't always a breeze) and in how easy of a "Yes" it is for people who both want copy critiques and have an audience of business owners.
And while I can make no promises — as the success of your copy is up to a variety of factors such as, your list, offer, positioning, etc — in many cases, a few tweaks to your email copy can easily bump up your conversions 10, 20, or even 30% (sometimes more).
Which, if you have a recurring campaign, can over time put tens of thousands of dollars in your greedy little wallet all for simply promoting me to your audience.
And more important to some, my advice will help you understand where your copy is lacking. So you can practice your skills and get better where it's hurting.
Whatever the case, this is the last I will be promoting this deal for a while, as Ol' Jolly Saint Tyler has got many more presents up his sleeves for the good boys and girls of the land.
So if you are interested in this fleeting offer, simply reply back to this email for details and to see if you qualify.
As for tomorrow?
I've planned something special. Something I've never done before.
If you're curious, stay tuned.