Sent Wednesday, July 1, 2020
In copywriting, there are LOTS of ways to boost response.
But the thing is… some of these ways are “stupid”.
Now, don’t get me wrong. By "stupid" I don't mean those who use it and teach it aren't smart. Most of the time they are.
So why do I call these response boosters "stupid"?
I call them "stupid", because they are things that make you stop and say "really, that's what will make people buy?"
Such is human nature.
So to honor human stupidity (including my own), here are 3 “stupid” ways, you can use to quickly and easily boost your response:
Stupid Response Booster #1:
Caption every photo on your sales page (hats off to email subscriber Eddie Shleyner at VeryGoodCopy for this tip) —--
Photo captions are one of the most read parts of any sales page. So if you do not caption your photos, you are creating lots of wasted space and missing out on a prime opportunity to get eyeballs on your words. Just make sure to tie your captions into reasons to buy (this will force you to choose better photos that implicitly sell your offer as well).
Stupid Response Booster #2:
Always write to ONE person —--
Your copy should always read like it is talking to one person. No "yous guys". No "all y'all". It should be "you", "your", and so on and so forth.
This is "stupid" because you'd think it shouldn't matter. If it's a good product, that solves a problem, with lots of reasons to buy and proof to back it up, they should buy, right?
Tis not the case.
I do break this rule from time-to-time in my own emails. But I do it for very specific reasons (which I will be talking about in a future episode). But 99% of the time, act like you are talking to one person and your copy will be much more effective.
Stupid Response Booster #3:
Test new sales page leads —--
Ok, the truth is, this one is not really that stupid. In fact, it may not be stupid at all. Because it makes perfect sense.
If more people read your lead, more people will read the rest of your sales letter. And if more people read the rest of your sales letter, they are much more likely to buy.
But you know what is stupid?
Not testing lots of new leads. Seriously, a new lead can turn a losing sales letter into a winning sales letter. Without all the work it takes to write one from scratch.
And you know what?
Tomorrow I will be launching an offer where you can get your lead (and the rest of your sales letter, or email, or opt-in pages), critiqued, edited, and ideated by me, for far less than my normal minimum project fee.
If you are interested in that sorta thing, stay tuned.
If you are not interested, that is ok too. Because there will still be lots more conversion-boosting tips coming your way.