No build up today, let's get right to it.
1) Marketing is not about manipulating customers or using psychological tricks to sell a crappy product
2) Marketing isn't a magic bullet to solve any and every business problem (having a quality product people actually want is much more important than your marketing)
3) Marketing isn't a 'sure thing'. The only way to know if your marketing will work is to test it and adapt
4) Marketing isn't a guessing game. Though market validation is the only way to know for sure, there are proven principles you can inject into your marketing to give you the best odds
5) Marketing ain't cheap. In fact, if you find someone willing to work for bargain-basement prices, be wary. Be very wary. It takes a lot of effort to 1) learn marketing and 2) implement it into a business.
6) (good) Marketing isn't an expense, it's an investment. So be investment-minded whenever thinking of hiring a copywriter, marketer, or otherwise.
7) Marketing isn't something you do once. It's something you set up in your business to bring in customers in a repeatable and reliable manner.
To get me on your team to set up said system, the first step is to book an Opportunity Assessment so I can diagnose exactly what's going on in your business and give you my professional advice. It's free and commitment free.
If you're interested, go here and fill out the short form:
When you do, I'll reply with next steps.
If you're completely uninterested, do me a favor and let me know how I can help (to do it just hit reply).
Otherwise stay tuned, I've got some delectable products to up your DIY-marketing game in the works.