Another segment of "What Not To Do" for your Friday fun.
Below are 7 sure ways to tank your sales. If you catch anyone guilty of them, be sure string em up and spank them in the town square.
Without further ado:
1) Ignore your customer service -- let's face it, it's way more fun to sip bubbly at the beach then service your customers (sounds dirty). But today, when nearly every industry is creaking at the bones with a glut of products and service providers, customer service can be THE thing that separates you from the mindless pack.
2) Sending incongruent offers -- nothing sucks trust faster than incongruency. Just ask Hillary (or any other politician that succumbed to a similar fate).
3) Failure to communicate -- what's more fun: Counting your Lamborghinis? Or creating lots of quality content for your fans and customers? Easy choice. But one logically follows the other.
4) Going all Trump on your customers -- I love mockery and trolling just as much as the next guy, but if you come off as an unlovable arsehool (as opposed to a lovable arsehool) no one will want to buy from you, give you referrals, or consume your stuff.
5) Being an arteest -- business ain't art. As Eugene Schwartz said, if you want to write a novel, write one. But don't write novel copy. Yes, self-expression is important and your customers want to see your unique little noggin at work. But what's more important is making lots of sales and creating lots of happy customers. And you do that by creating the right offers with the right messaging. Not by creating art.
6) Savior complex -- your prospect's aren't perfect, and you shouldn't be either. People like people like them. So be like "them"... a little unperfect.
7) Being your own worst enemy -- to repeat the above: nobody is perfect. And if you sit on your project until you've jotted every I and tittled every T, you may miss your chance to take your shot. If I waited until this email was perfect, it'd never get snet. Negative self talk happens. But sometimes, like a barking chihuahua, you just gotta ignore it.
There you have it. 7 fun and exciting ways to tank your sales.
Chances are you are guilty of at least one of these at least some of the time (I know I am). But that is ok, because now you can string yourself up in the town square of your mind and give yourself a good paddling.
If you need my help (with writing copy, not paddling your bum), head to my client waiting list here:
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