If there's one thing I could encourage you to do (ideally TODAY), it's get in touch with your list.
I know, no surprise there.
The email copywriting guy telling you to mail your list.
But right now, it's more important than ever. Because when all this craziness blows over (and it will), you'll want to be positioned correctly so your business slides back to normal faster than you can say "Bull Market".
But here's the thing:
I know that a lot of you right now have no idea what to send to your list. You don't want to freak 'em out or be another "lookit-me" type or come off as tone deaf (something, you may notice, that I care less and less about as of late).
So Poppa Tyrone is gifting you...
A COMPLETELY COPYRIGHT-FREE EMAIL DRUDGED UP FROM THE SWAMP GUARDING HIS MOUNTAINTOP RETREAT!!!
Yes, Punkin', even in times of death and despair Poppa's here to take care of you.
Here's the deal:
You can use this email as-is. That means word-for-word without any payment, attribution, copyright concerns or nuffin' (obviously there will be a few minor places you have to make changes to fit your product or service. Use your brain. This is after all a respiratory illness... not a disease of the frontal lobe!).
Or, you can use this as a "starter" and model and adapt it to fit your needs. Either way is fine with me. So you do you, Boo Thang.
Here it is:
"Subject: So the world's gonna end, huh?
I know right now it might seem like the world's gonna end.
At the very least, it seems like our normal way of life will be upended... at least for the near future.
Which, understandably, is giving many people a cause for alarm.
I'm not here to tell you "everything's going to be ok". Nor will I tell you "I can solve all your problems". Heck, I'm not even here to tell you I know what will happen.
Far from it.
And I think anyone who does claim to know what will happen is either fooling you or fooling themselves.
I can tell you what I've been doing and will continue to do:
I'm spending more time talking with my loved ones.
I'm exercising and eating healthy.
I'm reading and educating myself more than ever.
I'm focusing on [WHATEVER PROBLEM YOU HELP YOUR MARKET SOLVE].
And since that's sort of my thing, that may not be a big shocker to you.
But the truth is, it's not WHAT you do that matters right now. It's that you do SOMETHING.
Something useful that moves your life forward.
Whether that means going for a morning walk. Or playing with your dog a bit more. Or catching up on your reading. Or emailing your family member you just never remember to get in touch with.
The important thing is to move forward.
Because this thing could be over in a week... or it could be over in six months.
The question isn't "will it end?"
The question is:
"Will you be a better person when it ends."
And if you decide that the thing you want to focus on is [SOLVING THE PROBLEM YOU HELP YOUR MARKET SOLVE], my [XYZ PRODUCT/SERVICE] is on sale for a [X% DISCOUNT] until [DATE].
If you'd like to learn more about it and see it if it's right for you, go here:
Please use it. Please profit from it. And please let me know how it goes.
And here's the thing:
I wrote that fairly quickly. To a "blank" market to boot.
Which proves the point that all you really need to know to write sales emails is the problems your market is facing. And right now, we're all facing similar problems.
Which brings me to the rare double pitch:
1) If you want to "Hire Tyrone For The Hour", and get as many emails written in that time possible, hit 'reply' and let me know. We can also work on other stuff related to your copy, funnel, and marketing strategy (and yes, you can buy me for more than one hour if you want).
2) If you know another business owner who would benefit from the copyright-free email I shared, please send them to my opt-in page at:
Once they opt-in, they can email me to let me know that you sent them, and I will quickly and happily send them the copyright-free portion from above. I've never shared a copyright-free email with my list, so this is a bit of an experiment. One that I hope is successful and profitable for you.