The headless horseman of responsible marketing gallops across the land bringing tricks and treats to the goblins and ghouls.
Tonite, a very special Halloween edition of Copy Koans hits inboxes across two continents. Turn on Thriller, don your kitten ears, and pour a pumpkin spice as you learn:
✓ The jack o'lantern podcast pitch formula that leaves hosts glowing from ear-to-ear
✓ The ghastly Frankenstein messaging advice that turns prospects into torch-waving village people (avoid)
✓ Why running from Count Dracula may be the best time management tip you ever done heard
✓ Gene Schwartz’s “sneaky Stranger Things secret” to harness the power of the upside down (this can be used for good or ghast. Use it wisely)
✓ “Common sense” storytelling from the Who-What-When-Why-&-Wherewolf
All that in just a few lurid pages of this experimental Copy Koan. Mostly Jeckyl with a little Hyde.
✓ The skeleton sales funnel (warning: must have a spine)
✓ Why caramel coated content may be giving your business cavities
✓ My three favorite Halloween movies (not business related, but interesting still)
✓The monster mash positioning secret that will have prospects gnawing at your brand
To get this Halloween edition of Copy Koans, simply check your inbox this Halloween eve.
And if you know a friend who find it a treat to get their candy corns on this shocking edition, have them bob for apples here:
P.S. Seriously, send this to a friend or colleague who could benefit from some responsible marketing. This will be the longest and most valuable Copy Koan I've ever sent.