Over the weekend I got this question:
“How do you write daily emails without being repetitive?”
1) I actually don’t worry too much about repeating content. Repetition is a great way to learn. And repeating topics, themes, and tropes can build a Gorilla Glue bond between you and you audience.
2) I vary the types of content I create. Here’s the ‘piece o' cake formula’ for 5 types of content (one for each day of the week) you can plug into your content calendar and start banging out more content than your audience can chew on:
➵ Day 1: Tell a story (about you, a friend, a colleague, a client, etc)
➵ Day 2: Q&A (kinda like this here post)
➵ Day 3: Be inspirational
➵ Day 4: Current events (mainstream news, industry trends, new discoveries, etc)
➵ Day 5: Pop-culture themed (riff on your favorite tv show, movie, song, etc.)
And before you chuckle and write this email off as value-free fluffery, lemme ask you this:
Are you doing any of these kinds of posts? Are you varying the types of content you write to be more interesting and engaging to your audience?
If not, I challenge you to try it for a week. See what happens and as always, remember:
P.S. Not only do I not worry about repeating content, but this email is copied and pasted from a Linkedin post I wrote last week. So this is a lesson in utilizing unused capacity. To plug my content repurposing system into your business, go here: