Ads that might kill people
I recently saw a commercial that not only might kill someone…
But it shows how pitiful our society has become.
It was a car ad and the entire thrust went something like this:
EXT. RANDOM HIGHWAY. DAY
A single car drives down the highway in the middle of a desert. A mom and her children are in the car. The mom looks tired and distracted.
In a world filled with fatigue and distractions, one mother beats the odds…
The camera zooms in for a medium shot on the mother’s face. Her heavy lids noticeably drooping as her head nods away…
Introducing, the Adventum McDeezy Deluxe. The only car in its class with auto assist capabilities. For when you’re driving tired, distracted, or when you’re just too plain dumb to perform even the most basic functions in society.
Camera zooms out showing the mother’s head dropping like a freshman in 1st period Geometry. The car starts to swerve off the road… only to be brought back seconds later by the auto assist functions. The mother jolts awake scared at first, but a smile quickly forming on her lips.
Drive drunk, distracted, tired, and with your precious kids in the car. No matter how dangerous or idiotic your actions, the Adventum McDeezy Deluxe has your back.
And there is an example of an ad that might kill someone.
Even still, the car company (the real one, not the made up “Adventum McDeezy Deluxe”) targeted a HUGE fear parents have.
Their kids being in unsafe conditions (even worse, unsafe conditions caused by the parents).
And to make it even more geniuser, they aren’t giving the parents a solution that takes any work on their part.
“Keep doing what you are doing, and even if you drive high on cocaine while playing Sodoku, your kids will be ok.”
Again, I find it stupid. I’d much rather encourage people to take responsibility over their actions and the safety of their children.
But as far as ads go?
Not too shabby.
More gooey-goodness here:
P.S. The aforementioned car ad could be made even better by wrenching on those emotions even harder.
Why not start with a gruesome car crash? Body parts flying. Skulls smashed on pavements. Fireman and paramedics crying “Why does this have to happen!? Not again!!!”
The mother, sobbing in tears, wrapped in one of those blankets they always give car crash victims in movies, crying about how she should’ve protected her children, she should’ve taken a nap, had some coffee, and put away her Sodoku.
In fact, I’m gonna write the car company and let them know my thoughts.
I’ll let you know how it goes.