A very merry Ho’ Ho’ Ho’ to ya me hearty.
I know you have presents to unwrap, eggs to nog, and merri to ment, so let’s step to yarely:
Santa’s a real smart business owner. He’s got a near immortal (and larger than life) brand. His process is like clockwork. And he’s carved out a niche all his own.
But there are a few business lessons he could learn.
In fact, just last night, I heard a ring n’ jingle from downstairs. So I crept making nary a peep, when I saw the ol’ Christopher Kringle-pants placing presents by the chimney with care.
I knew that this was my chance to really ‘lay into’ the guy.
In other words, I was gonna speak my mind.
And this is exactly a paraphrase of what I told him:
1) Watch the diet (if you keel over from too much cookies and nog, who will watch all the elves?)
2) Utilize unused capacity in your business — this is something I learned from the great Dan Kennedy. It’s something I’ve spoken of before too. But put simply, unused capacity are business assets you have that yuou’re not currently using. Like Santa for example. He only makes deliveries once a year. He has 11 other months he could be capitalizing on. At the very least he can rent his sleigh out during non-holiday months to get a little cash flow.
3) Be more accessible — you can mail the guy but have you ever heard of him sending a response? Great brands have ways to interact. Santa should too.
4) Create higher ticket offers — yes we all love Santa’s offerings. But the truth is that some hyper fans of Santa would shell out a whole lot more for VIP treatmrent. I’m thinking tours of the North Pole, signed Christmas cards, a smooch under the mistletoe with Mrs. Claus.
5) Utilize marketing — Santa barely markets himself. Sure his joint ventures and other partners advertise plenty for him. But what about a weekly (or daily) email from the ol’ Chris Kringle. Or hearing him on podcasts. Or even a monthly newsletter.
Well, let me tell you, after hearing an earful from Yours Grinchy, Santa had a resolve in his eyes the elfs haven’t seen in many a moon.
So next year, expect Santa to start implementing some of my advice. Or else I’ll put a coal in his stocking.
More lovin’ here: