I love working with really smart clients.
Well for one thing, talking to them is like getting paid to learn.
One of the clients I am currently writing for is a coach to bigwig CEOs and a member of the Forbes Coaching Council (sounds swanky, eh?). He was also, many years ago, an Air Force engineer working on the deployment systems on B-52s bombers. The same B-52 bombers responsible for retaliating (with nuclear force) against any nation that would dare send a nuclear strike against the US.
Unfortunately that's all he could tell me, as it’s all very confidential and hush, hush (even swankier, amirite?).
But this email isn’t about that anyway.
What this email is about is something my client said that effectively allows you to “cockroach-ify” your business very quickly.
What is "cockroach-ifying" your business??
"Cockroach-ifying" your business is something I adapted from an old Parris Lampropolous sales letter that was all about:
“Warren Bufftet’s Cockroach Strategy To Getting Rich In The Stock Market”
The strategy, simply stated, is investing in companies with a proven track record of surviving even during “economic nuclear fallout” (just like cockroaches survive during real nuclear fallout).
In other words, cockroach-ifying your business means building a business that is “recession-proof”, unable to be knocked off by competitors, not sold purely on price, and is practically impossible to destroy due to any economic, social, or political upheavals.
I.E. exactly the type of business you want.
And here is how my wise client, who has built and sold multiple multi-million dollar businesses, said to do it:
“You know, there is nothing so unique where somebody can’t say ‘hell to you, I’m going to shop here, I’m going to use this other service provider'. So if you don’t do something to tie them up emotionally, you’re just a commodity.”
And there you have it. A high-ticket info-product summed up in a sentence.
To truly build a resilient “cockroach” business, that is impenetrable to the forces of time and human folly, you must (and that is a command, not a suggestion) tie up your prospects and customers emotionally.
How do you do it?
Well that’s exactly what I help my clients with.
To get me on your team, tying knots of emotional connection between you and your best prospects and customers, head here: