One of the most common questions I'm asked is:
"How do you come up with interesting topics for emails."
The short answer is I don't. They come up with themselves.
What the heck does that mean?
What that means is that the subconscious is a powerful beast. If you treat her right, she'll reward you with oodles of ideas that pop up from nowhere like mushrooms after a light rain.
Ideas that are far more interesting and compelling than ones that you "force".
So the question isn't "how to come up with ideas"... it is "how do you prime your subconscious to come up with ideas for you".
And it all boils down to one word:
You see, as Steven Pressfield said in his seminal book, 'The War of Art':
"When we sit down day after day and keep grinding, something mysterious starts to happen. A process is set into motion by which, inevitably and infallibly, heaven comes to our aid. Unseen forces enlist in our cause; serendipity reinforces our purpose. This is the other secret that real artists know and wannabe writers don’t. When we sit down each day and do our work, power concentrates around us. The Muse takes note of our dedication."
You see, creativity is not some magic trick. It's not about finding the right spell that will conjure up daemons or demigodz to do your bidding. It is simply going to work, day after day. Reading lots. Writing lots. Thinking lots. And always getting better.
So don't let the myth of "the tortured artist" keep you from creating. Because creating art (or advertising for that matter), isn't all a rapturous fervor of creativity.
Often it's just a grind.
But if you dedicate yourself, and write and read every day, you'll get better. And your mind will become a magnet for good ideas.
To get me on your team, magnetizing sales, head to the link below: