The businesses hit hardest by this are ones that relied on physical contact.
And the like...
Which got me thinking:
How crazy is it to have a business model that not only relies on you physically being there to make money... but that relies on others physically being there too?
It seems — erh — what's the word?
Oh yeah, fragile.
But with a little Direct-Response spitshine, hair dressers could 180 their business no problem.
All they have to do is collect email or physical addresses (ideally both) and sell hair products as an affiliate. Or "how to cut your own hair" videos. Or Flowbees which have apparently made a comeback (if you don't know what a Flowbee is google it).
Which reminds me of a client I wrote some emails for a while back in the corporate mindfulness space. A lot of her sales did happen in-person. So she was unsure my wily email ways would work for her.
But after the very first email we sent to her list... here's what she had to say:
"wooop woop! 1st personal reply (aside from all the auto replies about basking in the sun somewhere off the grid ;)) - w/in 1st hour!Thanks, fingers crossed, I have a good, albeit scary feeling about this! ;)"
Will you have the same success?
Which is why I heavily curate any clients I take on. So that when you do invest money into my services, you make it back in spades. Especially with my current offer, which is designed for the few not the many (because it's high-ticket, so only worth it if you need lots of emails written).
How can you find out if it's right for you?
Simply reply to this email. I'll ask you a few questions and if it seems like the right fit, I'll send you a link to my private calendar to book a time to speak with me.
There's zero obligation on the call. And there's no sales pressure or none of that. I'll mostly just ask you questions to see if you even qualify.
The deadline to book a call is Friday, April 24th, which is coming quickly.
To do that, simply reply to this email.
P.S. Want another example of a business model that will be crippled? Artists. Specifically artists, like my friend and client, Gam Ratnavira that sell mostly at in-person painting and wildlife events (Gam, btw, is a world-renowned wildlife artist that has worked with the Sri Lankan government and paints 300+ paintings a year).
Anyway, here's what his wife and business partner had to say after I helped them beef up their online presence:
“Tyler understood our audience and totally nailed the voice. His ability to strategize has delivered new clients (AKA income) and boosted the traffic to our website substantially. We strongly recommend Tyler’s services”
Ready to learn more? Click 'reply' and let me know you're interested.