I chuckle whenever I hear:
"Isn't email marketing dead?"
It's not dead. It's more like an undead horde biting, chomping, and gnawing at your prospect's wallets in it's uncanny ability to provide a channel oozing with sell & unrelenting followup.
And unrelenting followup is the "secret sauce" for many a successful salesperson.
That being said, it's possible that email may one day go the way of the dodo and ascend to marketing heaven. But even if it does, those with the skill to write email copy have nothing to fear.
Because the same skills you bring to email — the ones I teach in my book, "Email Emperor" along with the other goodies I've got cookin' up for you — can be applied to any sales medium:
*Books (yes, a book is a selling medium)
*and more and more...
Because at the end of the night, it's all persuasive communication baby.
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