Tyler McCune's
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One of my favorite shows, Bojack Horseman, released it’s final half season last night at midnight. Which means that in addition to a ton of writing and content creation I have planned for this weekend, Yours Cartoony will be relaxing in the evenings with a piping cup o’ green tea and imbibing the sure to be good end of the series.
If you’ve never seen it, it’s one of those shows that on the surface seems completely silly and ridiculous. In fact, it’s not until season 2 or 3 that it really starts becoming deep with lots of thematic overtones and storytelling “between the lines” (English major / Literature nerd here). For context: The main character is a depressed, alcoholic horse who’s still famous from a “Full House”-like show he was on in the 90’s. Other characters are an overeager Yellow Lab named Mister Peanut Butter, a workaholic Cat named Princess Caroline, and three kids in a trench coat named Vincent Adultman (told you it was silly). One of the reasons I like the show so much is because all this silliness becomes the perfect ‘mirror’ to hold up to living in modern American culture. It actually nails some of the grittier parts of modern human experience better than any show I’ve seen (probably because it doesn’t take itself too seriously). It comments on drug abuse, gender relations, celebrity-obsessed culture, whether or not people can change, and more. In one scene, a season finale if I remember correctly, Bojack is trying to get his life back in order. One of the ways he’s doing that is to get in shape. So he starts running up this hill in front of his house. He barely makes it up the hill when he collapses breathless. But this is where the shows silliness becomes a bit profound. You see, all season long there’s been shots of a monkey running up that same hill. And as Bojack is laying there on the asphault, the monkey peeks his head over and says: “It gets easier. Every day it gets a little easier. But you gotta do it every day. That’s the hard part…. But it does get easier.” And to me, that’s the only philosophy you need. That any time you try to make a change, or invest in good habits, or learn a skill, or do anything challenging the hard part is simply getting up and doing it. And when you get up and do it, even if you don’t make it to the top of the hill, as long as you have a predetermined goal and are working towards it… that makes you a success in my book, my friend. So whatever your goal is right now, whether it’s to grow your business, improve your relationships, save money, buy a house, or just start writing emails to your list... know it gets easier. Every day it gets a little easier. But you gotta do it every day. That’s the hard part. But it does get easier. And if your goal is to learn how to write emails your list loves to read and buy from, my book can show you how. You can get a free copy here: www.copybymccune.com Tyler McCune Business is an interesting sport. It’s not like baseball where there are clear delineations. You start off in college, then you go to the minor leagues, then, if you’re good enough, you get “called up” to the majors.
With business, you just get thrown in. That means brand spankin’ newbies are competing against businesses with far more experience, credibility, positioning, assets, and stability. Which can be scary. So most newbies try to scratch out a small niche, market to their friends on Farcebook, and sell at rock-bottom prices. It’s the only way they know how to compete. But this article ain’t meant to put you down, Newbies. Not by a longshot. The truth is that even so-called “entrepreneurs” who’ve been in business for years don’t understand the fundamentals. Most are simply concerned with where their next client or customer will come from. They’re in “survival mode”, so they’re just trying to scratch and claw to fill their roster… or make sure their next launch ain’t a fllop… or make a few sheckles to keep the lights on. It’s almost like a crackhead looking for their fix. But getting a new buyer is just one way to increase sales. And for many, it’s not even the best way. What’s better is turning your buyers into repeat customers… and repeat customers into fans… which, due to demand, allows you to raise your prices over time. And yes, my preferred system to do this is to build an email subscriber list and mail it regularly. Of course, when you do, you’ll also be getting new buyers, which, if you have everything set up correctly, will only let you scale more. So, if you’re ready to head to the major leagues, here’s what I suggest:
If you have the above three, the only thing that’s missing is a system to write emails. I detail my entire system in my book “Email Emperor”. If you’d like a free copy of my book, go here: www.copybymccune.com Tyler McCune The other day on LinkedIn (the last ‘social’ place you’ll find me hanging out) a conversation thread arose about email marketing and some email marketing tips.
As you would guess with all things social media… some of the advice was terrible. That’s a big part of why I nuked my Farcebook some moons back. I could no longer stand the high-horsing, humblebragging, sabre-rattling wannabes spewing bile-soaked advice like a sorrority girl on her 21st birthday. So LinkedIn is on my shortlist and if it’s not careful, I’ll push the ‘red button’ and nuke it too. But what came up in that thread is something I’ve heard other people talk about far too often. And it’s this idea that you must ‘give’ before ‘asking’. The idea being that you have to give ‘value’ to your list before ‘asking’ for a sale. This “I’m 16 and that’s deep” advice may sound cutsie and sweet… but it has nothing to do with business, sales, marketing, or email. Because selling is definitely not an ‘ask’. If you think making a sale is an ‘ask’, you’re doing it wrong. Selling is about identifying and diagnosing problems then coming up with solutions. Sales is giving your prospect the opportunity to buy. If you think of it as an ‘ask’, as if them buying your product or service is them doing you a favor, you’re completely dead in the water. Instead you should find out what they want… and show them how to get it. Nothing new here. That’s just sales 101. And if you find that your list complains about getting sales pitches from you, you’re likely building your list with unqualified leads, freebie seekers, and low-life bums. Plus, if you have a quality product or service, one that genuinely solves your market’s problems, then giving your list the chance to buy is a gift. Truly. Imagine you got lost in the dessert. You’ve been walking for hours. It’s hot. The dust is infiltrating. Your lips are dry and cracked and you’re about to die of thirst. Finally you stumble upon a little shop in the middle of nowhere. At first you think it’s a mirage until you step inside and the air conditioning hits your face. “Water” you croak. But the store clerk sits there smiling. “Sorry pal,” he says, “We can’t sell you no water today. We don’t want you to think we’re just out to get your money. So this is a ‘value-add’ day. Here, have some free pamphlets about water. Come back next week and I’ll sell you all the water you can drink.” See how silly that sounds? Well it’s no different with any other form of sales. Including email. So do your market a favor and sell them stuff that genuinely helps their life. If you’re not sure how to do that, my book details my entire email system, including ways to find out exactly what your market most desires. You can get a free copy of my book and unlock my daily email tips here: www.copybymccune.com Tyler McCune Recently I heard a story about the “Cat Grandpa”.
A kind septuagenarian that volunteers at a cat sanctuary a few times a week. He has a bit of a routine: Show up… brush the kitties… spend some time with them, “getting to know each cat’s likes and dislikes”... and then lay on one of the oversized couches petting a kitty or two. As you may guess, this inevitably leads the volunteer Cat Grandpa to taking a bit of a cat nap. Which, apparently, all the kitties love. But lest you think this is simply a tale of kindness to warm your whiskers, let’s get to the rub: Just like the Cat Grandpa had a routine, the shelter owners had a routine too. They’d wait patiently for him to doze off… then snap of a few quick pictures for social media. Soon enough, Grandpa Tabby went viral, leading to shares, media appearances, and most notably, $100,000 in funds raised for the shelter. So yes. This Grandpa quite literally slept himself six figures. What does this have to do with you? Well, it’s very unlikely you’ll find a way to sleep yourself six figures let alone six cents. But there is a lesson: People love to be entertained… and they love giving their money to entertaining people. So if you land upon the right eye-catching novelty, you can land your shiny Derriere on so much media (aka free publicity) it makes your head spin. But that’s extremely hard to predict. So it’s wise to have planned contact with your audience that you can regulate and control. And my 100% biased favorite way to do that is to build a list and mail it regularly. Because once someone is on your list, it becomes much easier to entertain and form that bond. You don’t have to have a “gimmick” to get attention. But there are some things you can do to be automatically more entertaining. Here’s a Copy By McCune Certified “Entertainment Cheat Sheet”:
This is just a quick way to get started. But by doing the above, you’ll automatically start sticking out as an entertaining thought leader. And if you’d like to find more ways to entertain, go check out my book. It details my email system. You can download a free copy here: www.copybymccune.com Tyler McCune If you’ve never read The Lord of the Rings… or at least seen the movies — a much diluted retelling in this Hobbit’s opinion… then you probably don’t know the wicked wiles of Grima Wormtongue.
I’ll give you the short version, otherwise we’ll be here all day: Basically, Grima, who’s a human by the way, is working with the ‘dark forces’ of Middle Earth for his own personal gain. In exchange for corrupting the noble King of Rohan (oh boy do I sound like a nerd…), he was promised land and power. There’s a lot we could dive into about this part of the story. But what I’d like to point out is Wormtoungue’s vile ‘persuasion’ tactics. You see, because he was working against the King’s best interest (and really the best interest of everyone except the ‘dark forces’), the only power he had was deception and deceit. He couldn’t righteously persuade the King with good reasons why. In other words, his only option was to ‘pull a veil’ over the eyes of the King. Which worked for a time… Until a group of noble warriors came to the King’s hall and used a much more powerful principle of persuasion. You see, instead of deceit and deception… instead of acting out of self-preservation… instead of a snivelling creature hiding in the shadows… These noble warriors cast light upon the King and showed him the truth. They showed him how listening to Wormtoungue’s whisperings would never lead him to what he desired (peace for his people and kingdom). In other words, they showed the King what he wanted… … and then showed him how to get it. They didn’t lie. And they didn’t have to. And for that wriggling worm Grima who lied and lurked in shadows while muttering under his breath… let’s just say he lost the King’s favor. Which brings us to the rub: Using deception in deceit in your marketing can work for a while. You can certainly pull the veil over your prospect’s and customer’s eye for a time. But once their eyes are unveiled… once they’ve seen the truth, they’re all but certain to banish you from their kingdom and may even actively work against you (by leaving negative reviews, telling people not to buy from you, and the like). So yes, Gandalf, like Lord of the Rings, in business, good does triumph evil. Do the right thing… and you’ll almost certainly be doing the profitable thing. So the question arises: How can we do the right thing? Obviously this isn’t an essay on morals and ethics. And it’s up to every person to decide what’s “the narrow and straight” for them. But here are a few things I think everyone would agree makes for honest marketing (and most likely more profitable marketing in the long run too):
Hopefully this helped you understand that you don’t have to use hype or sleazy tactics in your marketing. And to learn more honest persuasion principles that Gandalf and friends would be happy to use, you can download a free copy of my book here: www.copybymccune.com It teaches you a simple system for writing entertaining and profitable emails. You can read it a few sittings and be using the information inside as early as tonights. Tyler McCune This morning I was reading a Medium article by a guy who teachs authors how to run their own business. He was talking about the all-mighty subject line and how to write subject lines people opened.
Overall it was a pretty good article. Lots of good copywriting fundamentals for the crowd. But one part stuck out like a sore bum: “There’s little than spending an hour or two crafting an email that no one opens.” In my experience, spending an hour or two writing an email is way too long. And not just because I like to live a ‘slacker-friendly’ life. But because The best stuff usually comes out when you write quickly. Write drunk… edit sober as the old adage goes. Of course, I’m 100% biased because as an email copywriter. I write dozens and dozens of emails each month for myself and clients so I’ve gotten pretty fast. Even so, I think most people could easily write an email in 30 minutes… 1 hour tops. In fact, if you struggle with writing emails and find it takes you hours, try timing yourselves and forcing yourself to finish in the allotted time. As Dan Kennedy says: “Work expands to fill the time allotted.” But the truth is that part of my Speedy Gonzalez approach is made possible by my email system. Not having to guess or reinvent the cheese wheel every time. But in lieu of the entire system, here are a few tips to help you write speedy emails:
Anyway, I hope this was helpful to anyone who struggles to write emails. I go way deeper into this topic and share my entire system in my book (along with 10 email types and 15 subject line templates you can use to begin making sales to your list as soon as tonight). You can download a free copy here: www.copybymccune.com Tyler McCune You may be wondering… what the heck does Adam Sandler have to do with email marketing?
Well my Faintly Freckled Ferret, ‘tis a fine question indeed. See, the thing is that this world isn’t so separate as it might seem. There’s a lot more in common between things than meets the eye. For example, entertainment, politics, and marketing all have a ton to do with one another. This can easily be seen by how US Presidents become celebrities (think JFK and how enmeshed in celebrity culture he was, especially with Marilyn Monroe). Or how entertainment has a political bent. Or how advertising seems to mesh it’s way into all walks of life (think: ‘Tostitos Halftime Show’). It reminds me of what a Zen teacher I like always says: “Not separate” So when you pay attention, you can learn a lot from one discipline and apply it to another. It’s why entertainment is such a big part of my email system. It’s also why I study great podcasters, authors, and entertainers (like Johnny Carson… many power lessons from The King of Latenight). And one thing that Hollywoo does so well that can be immediately applied to all your business communications is the art of the ‘disguised pitch’. Now if you’re not subscribed to my daily emails and haven’t read my book, then this might be brand spankin’ new to you. But the basic idea is to mix content with your sales pitches so people enjoy and value your sales messages… making them more likely to read and ultimately buy from you. I’ll explain how to do this at the end of the article. But first understand that yes, Adam Sandler does this too. There’s Subway in “Happy Gilmore”… Hooters in “Big Daddy”... Gatorade in “The Water Boy”... Popeyes in “Little Nicky”... and a whole host of Hostess baked goods in “Click”... The reason this works so well is because it effectively ‘disables’ our BS detectors. Instead of thinking “this is an ad, I need to put my ad shield up,” we think, “this is entertainment… and my does a Ding-Dong sound good.” Of course, don’t abuse this and sell crap products this way. It may work for Adam Sandler, but for most of us, we have to sell quality products to run a successful business over time. But if you’d like to add some ‘disguised pitches’ to your repertoire (they’re especially powerful for email), here are two ways to do them: 1) The Advertorial -- If you’ve been in the marketing world for any amount of time, you’ll know what I mean by advertorial. It’s basically an ‘Ad’ that reads like an ‘Editorial’. So it seems like you’re simply reading an article… but at the end there’s the opportunity to buy something (or in other cases subscribe to a list or whatever other action the author wants you to take). This is an extremely simple and straightforward way to mix content and promotion. Simply write something that your target market is intersted in… and at the end plug whatever you’d like. Obviously there’s an art to this and the devil is in the details, which is why my book goes into this so deeply. But this is enough to get started. 2) The ‘Embedded Pitch’ — This is a bit more ‘sneaky’ then The Advertorial. The Embedded Pitch is where you subtly talk about your products or services, but it’s much more informational than sales-driven. For example, if I was explaining the benefits of increasing how often you mail, I could talk about one of my clients. Like a recent client I had who was emailing around once or twice a month. When she started working with me we bumped that up to three times a week, which resulted in a giant bump to her traffic (somewhere in the 60-70% range). But I’m not telling you this to ‘sell’ you… there’s no link to click… I’m simply giving it as an example. At the same time, you probably can’t help but think “I’d like a giant bump in traffic” and then it’s up to you to decide whether or not to take the next step. And humans love to decide. At least they love feeling like they made a decision. The truth is that humans are much more emotion-driven than we’d like to think. And using these two types of ‘disguised pitches’ are wonderful ways to let people feel in charge while still showing strong sales points. And no this isn’t ‘sleazy’. In fact, it’s the opposite. It’s selling to people in ways they enjoy being sold to. Which is actually just kind. Anyway, my book, “Email Emperor” goes way deeper into this topic. It also shares 10 types of emails and 15 subject line templates you can begin sending to your list right away. To get a free copy of my book and unlock my daily email tips, go here: www.copybymccune.com Tyler McCune Remember in The Planet of The Apes when the character crash lands on a beach and the Statue O’ Liberty is sticking halfway out of the sand? Remember that feeling of “oh spit…”?
Every once in a while I think about that scene. Not directly. But in a circuitous route. Usually I think of it because someone asks me something like, “What will you do if email marketing goes the way of the Dodo?” Whenever they ask me that, I imagine myself… laptop on my back… walking through thick sand only to stumble upon a sight that clenches my butt cheeks… Yes, I speaketh here of the Statue O’ Email. Submerged in the sand with the surf washing up to its righteous outstretched arm. Ok… The truth is I’m not at all worried about a “Statue-of-Liberty-in-the-sand-moment” for email. Not because email as a marketing medium may fall out of grace (it may… and if you wait long enough it almost certainly will). But because whatever the new email is — the new way to cheaply and easily interact with your prospects and customers — I’ll readily adopt. And anyone who thinks that email copywriting skills, like the 13 Imperial Persuasion Principles I teach in my book, are only useful for writing emails… is dead wrong. Those Persuasion Principles can be applied to emails… to articles and blogs… to podcasts and other interviews… to social media posts… to face-to-face sales… and even when trying to convince your Boo Thang to eat at the restaurant of your choosing. Persuasion is as persuasion does. In fact, a new trend I’ve seen recently is the unveiling of Apps for businesses. So instead of posting your content (text, audio, video, etc) to Youtube, Instagram, Periscope, Facebook, Linkedin, or any platform you don’t own or control… … you have your very own branded App your audience can download. It’s like having your own personal platform at your every beck and call. Pretty cool if you ask me. And something I would definitely ex-spearmint with when it makes sense for my business. But for most people, building an email subscriber list and mailing it regularly is the way to go. It’s basically free, takes very little time to set up, and people already understand what they’re getting into. After you have your email game in place… then I would think about branching out. And to get your email game up to speed, I’m going to share a few tips I’ve learned after writing daily emails to my own list and many for clients. Some of these may seem simple. But mastering the raw fundamentals is what will take you from a poop-throwing ape to an immortal statue in the sand (or something like that). Ok, Apprentice, away we go: 1) Don’t be boring -- This is true no matter the medium, the market, the offer, the guru, yada yada yada. If you’re boring, people won’t read. It’s that simple. But it’s also sometimes misunderstood. Sometimes people think the opposite of boring is silly, funny, over the top, or some other sort of “in-yer-face” entertainment. That can work depending on your market. But not being boring can be a lot more ‘dry’. For example, what’s boring in the make money online market is not boring in the investment market. Some investors get off on reading stock charts, forecasts, numbers, and things that would make me nod off to sleep. So always keep your audience in mind, My Canary. 2) Stick your finger in their wound — If you’re a ‘nice guy’... then you have no place in marketing. I’m only slightly joking there. The truth is that to market effectively, you must pinpoint people’s problems and irritate them a bit. I’m not saying to be an arsehat or anything. You just want to “meet them where they’re at”. And because your product or service solves problems, you have to meet them in the problem. Actually, when you do this, it makes your writing so much easier. You’ll never wonder what to write about again. Just pluck out on of your market’s hot-button issues… and write away. 3) Vary your messages -- Injecting contrast into your messages is key. This goes for sentence length… paragraph length… word choice… colors (on your website for example)... and pretty much anything. One way to easily and automatically inject contrast is to vary the types of emails you send. That means varying the pain points you bring up… as well as varying the actual format of the email. If you’re not sure what I mean by that, I share 10 email types and 14 subject line templates in my book “Email Emperor” along with 13 Imperial Persuasion Principles like the ones you read about in this article. To get a free copy of my book and unlock my daily marketing tips, go here: www.copybymccune.com Tyler McCune If you’d like to run a business that gives you incredible flexibility… but don’t want to sacrifice security and growth… then this letter can potentially show you how by sending a simple email every day.
But first, some context: Not that long ago running a business was a bit of a “death sentence”. Not that the alternative (getting a corporate gig) was much better. But just a few decades ago many small business owners had to: 1) Physically show up every day for the business to make money, or 2) Outsource to others which meant putting a lot of stress and responsibility on their shoulders (they were after all responsible for the wellbeing of the employees who’s salaries they paid) Today we have many more options available to us. People can easily move to third-world countries where they can live for pennies on the dollar. Similarly there are ‘digital nomads’ traveling from spot to spot. And others going the more ‘traditional’ route, have found jobs at startups and major companies that focus on creating incredible work cultures. But still, there are those of us that don’t want to live in the rainforest or at the base of a volcano… we don’t want to live out of a bag… and we don’t want “boss-types” telling us what to do… no matter how positive the work culture is. Which is why many business owners are making the switch to “lifestyle” businesses. Ones that aren’t meant to grow indefinitely… … but hit a certain revenue level so the owners can go live life. So instead of waiting until you’re 75 for retirement… it's like getting a bunch of mini retirements along the way. Sadly this means a lot of “lifestyle” business owners trade longterm growth and business security for flexibility. But the truth is that they don’t have to. There are tons of ways to run a successful and growing business from your laptop or even your phone. And in my opinion (biased as it is), email is the ultimate way to run a so called “lifestyle” business without trading growth and security. The reasons are manyfold: As you build your list you’ll get new customers meaning you’ll automatically scale (without doing that much more work). As you chisel out your positioning as a leader, your customers will want to come back and buy more of your goods. And as you get more expertise and effectiveness, you’ll be able to raise your prices with zero fuss. Yes, it’s all incredibly scaleable and all revolves around building a list and mailing it regularly. Personally, I mail daily. And I encourage my clients to mail daily as well. Why would you want to mail daily? Here’s a quick rundown: 1) Your best prospects will thank you for mailing daily. They signed up to your list to learn and connect. As long as your emails are interesting and useful, you can never send too many. 2) Your best customers want to keep in touch. They’ve built a bond with you. They want to know what you’re up to… what you’re experimenting with… and what you’ll be selling next. 3) You’ll gain impenetrable positioning. You’ll leap ahead of other so-called “experts” by showing up every day with a new idea. That means you can skip a few rungs and easily outsell others with more testimonials, experience, credibility, proof, etc. 4) This is an extension of “3” above, but by mailing daily you’ll be demonstrating your expertise. Which takes you from an expert to a leader. In our day-and-age, leaders beat experts any day of the week. Ok, so you want to start writing emails but think it’s too hard or will take too much time? Well here’s the thing: Writing a daily email doesn’t have to be that difficult. It can be when you first start. But if you have a basic understanding of marketing and copywriting… and a simple system you can follow… then your daily email can get ‘batted out’ in 30 minutes or less. And to give you a jumpstart, here are a few ways to streamline the process: 1) Understand your audience — This is vital for any sort of marketing or sales message. It all starts with your audience. I dedicate the entire first section of my book to talking about audiences and how to ‘creep’ into their psychology. But for now, just talk about things that interest them… especially pain-points your product or service helps to solve. 2) Don’t reinvent the wheel — There are a million templates for emails and subject lines. The truth is that even A-List copywriters use templates and swipes. So don’t feel bad looking up some templates or even adapting a great headline for your use. In fact, I cover 10 email types and 14 subject line templates in my book, “Email Emperor”. 3) Don’t ignore the muse — The muse detests being ignored. And one thing you may find when you start writing daily emails is that the muse tends to pop up all over the place. Always giving you an idea here… a little nugget of thought there. The secret is to always be receptive. Keep a pen and notebook handy or simply email yourself the idea. I’m doing this constantly and my muse (aka subconscious) rewards me often. I hope this article inspired you to write daily emails and gave you some ideas on how to do it. If you’d like to go deeper into this topic and learn my entire email writing system, you can download a free copy of my book, “Email Emperor”, here: www.copybymccune.com Tyler McCune Today I’m going to teach you the simplest online sales formula known to internet-kind. And lest you think this formula is “too simple, already knew that, gimme more advanced ninja tricks…” know that I first heard this formula decreed by “The Founding Father Of Internet Marketing” Ken McCarthy.
He was a visionary who saw the internet as a tool of Direct-Response when “Jeen-Yes-Es” like Bill Gates and Steve Jobs were laughing and ridiculing the idea. And so he was Dan Kennedy’s go-to internet marketing expert for many years. Ok, lean in and I’ll spill the beans on this formula... The simple “Internet Marketing” formula is: Traffic + Conversions = Sales It’s extremely simple. And perfect for people who think they need to overcomplicate things with advanced funnel software, retargeted ads, AI-gizmos, FB Messenger Bawts, and other various doo-dads and whirly-gigs. The thing is… as a copywriter, I sleep, breathe, and eat conversions (chomp). But traffic ain’t my bag. Which is why I’ve become obsessed with traffic lately and how to gobble up all the different kinds I can. So I’m running a bit of an ex-spearmint to see just how much of a traffic junkie I can be. But I hate to bogart… so I’m sharing a select list of traffic sources with you, my loving subjects. But before you get all antsy, understand that there’s a giant mosquito in this bowl of rum punch: Everything I’m doing below relies on producing Daily content. This comes naturally to me as a copywriter (I already write daily emails to my list among other things). So if you’re not able to burp out content like if Don Draper and Homer Simpson had a baby… then maybe just choose one of the below and go all in. Because when you start to do it daily, you’ll pick up steam (for example, from what I understand posting daily to Itunes will give you a bump in the algorithm, meaning Itunes will send you free traffic… nom, nom, nom). Ok, hopefully I’ve worked up your traffic appetite, so let’s step to it: 1) Upload your article to Ezinearticles.com, Medium, Hubpages, and, of course, your own blog 2) Read said article as a Periscope livestream and upload the recording to Youtube (if you’re more ambitious go all in on other video sites like Vimeo, FB, etc) 3) Upload the audio part of the video onto Podbean, Itunes, Spotify, and whatever other podcast directories you desire 4) Upload your article as a Linkedin post (longer articles that don’t fall under the character count you can post in the “publisher” section)... if you have other social media — which I don’t — you can also upload them there 5) Turn your article into a press release and upload to the best free press release sites Now before you start chompin’ at the bit trying to get a taste of my traffic regime, listen to this: I have no illusions that this “Daily Dose O’ Traffic” scheme will be anything other than slow and laborious. You can systematize the process to make it faster. And once you have everything in place you can easily outsource a lot of the work (I’d still write my own stuff but have others post it in relevant places). But my guess is that after doing the above daily for a few weeks or months, you should have a steady trickle of extremely qualified leads coming into your pipeline ready to be converted with your daily email antics. And if you need some help writing persuasive emails your list loves to read, my new book “Email Emperor” can show you how. It details my favorite persuasion principles as well as gives you 10 email types and 14 subject line templates you can begin sending to your list right away. To get a free copy, go to: www.copybymccune.com Tyler McCune |
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