If you talk to freelance copywriters and ask them "what's the best way to get clients", you'll probably hear this over and over again:
"Go to seminars and hang out at the bar."
In other words, go hang out where your ideal audience hangs out.
It's great advice, and not just for copywriters, but for anyone looking to get new clients. But there's a major problem with hiring copywriters you meet at the bar ('Bar Fly' copywriters as I like to call 'em).
You're only hiring them because they're right there in front of you... not because they've demonstrated they can write and meet deadlines.
So here's just a few tips on how to hire a freelance copywriter, whether or not that's me:
1) Choose someone who writes a lot (preferably daily) and demonstrates their ability to write. Ideally someone who studies the craft and is continually getting better.
2) Choose someone you 'resonate' with. They don't have to be your best bud. But if you'll be working with them, you should be able to get along... and you should feel comfortable giving them honest feedback.
3) Choose someone who's the leader, not someone who's a 'YesMan'. In other words, if you hire an expert, they should be telling you what to do. If you hire a copywriter who's more of a worker bee than an independent thinker and problem solver, you probably found someone who doesn't excel and have confidence in their craft.
4) Don't shop on prices. Hiring a copywriter isn't like buying a TV. You don't want to wait until they go on sale and swoop up the best deal (or maybe you do and in that case, just know you get what you pay for). Yes I'm completely biased in this regard, being an expensive copywriter and all, but I'm being fully honest and transparent with you. If I was hiring a copywriter, I'd get the most expensive one my budget could handle.
Obviously there are other things too, but these are some good guidelines to get you started. Which brings me to the pitch:
If you'd like to get me on your team to write emails to your list, simply click 'reply' and send me your info. When you do, we'll book a free consultation so we can discuss your project and ensure the right fit.
In the meantime... beware the 'Bar Flies'.
Yes, as many of you know your Ol' Pal, Skinny Bones, has long foregone his days of boozin' and brewin'. Which is why he has a nice little "beer money stash" piled up at the end of every month.
So the question arises... what the heck to do with all that beer money?
We'll get to that in a second.
But first I want to talk about something I brought up in an email a few weeks ago. Which is... I'm pivoting.
I'm no longer positioning myself as the 'copywriter for meditation teachers'. The reasons are straightforward and follow:
1) I realized I've already dedicated my life to Dharma and discovering the true nature of my mind. I don't think working in the space will help my practice necessarily (in fact, in some ways it's detracted from my practice, which is a topic for another email)
2) The types of meditation teachers I really want to help (the ones who are focused on Buddhist meditation leading to fundamental realizations of the mind... sometimes called 'enlightenment') are not that interested in hiring copywriters. The meditation teachers interested in hiring copywriters are mostly corporate mindfulness trainers and 'coach' types that also teach meditation (nothing against those peeps. I'm working with a corporate mindfulness trainer now and she's an amazing person and does amazing work. It's just not my passion)
3) The meditation industry as a whole isn't that knowledgeable about direct-response copywriting, especially Email Copywriting, which as you can probably tell from the name and topic of my latest book is where I'll be spending all my time moving forward, even more than I have been.
To be totally transparent, it's mostly that last point. The fact is that as soon as I started working in the meditation niche, my marketing 'spidey senses' started tingling. In other words, I tell my clients and potential clients all the time:
"Sell to buyers. To people who are actively looking for what you're selling. Not people you have to educate and convince. No marketing budget can ever pay for an education campaign."
And so I wasn't taking my own medicine.
So now my 'target market' is people who understand direct-response and understand how valuable it is. People with membership sites and other continuity products, info product publishers, and the like (if you know anyone like that, give us a shout).
It doesn't mean I'm giving up on meditation. I'll still write for meditation teachers as long as it's the right fit.
And because I'll be making more in less time (it's easier to get clients in the markets I'm moving into and they'll be more comfortable paying higher fees) I'll have more time to practice, volunteer (like at the local temple that does food redistribution on Fridays), and more money to donate. So I'll probably be helping the meditation community more than ever.
Which brings me to what I spend my beer money on. As I've shared in the past, every Sunday I listen to a Dharma talk given by a Zen Monk named Sokuzan. His monastery is Sokukoji Buddhist Temple based in Battle Creek, Michigan. Not only do they give incredible teachings, they also do a lot of good for the community.
Like go into prisons and teach the inmates meditation as part of the Sokukoji Prison Project. Which is where my beer money goes (and hopefully I'll be upping the amount I give them as well as the frequency soon).
If you have some pocket change or a few sheckles hiding in your PayPal account, consider donating to them. Even a few dollars helps. If you're into grassroots change and you don't want something like The Red Cross eating into your doubloons with administrative and marketing costs, then this organization is the perfect place to donate.
You'll help real people who've dedicated their lives to meditation, discovering the true nature of mind, and helping all beings.
If you'd like to donate, please go here:
In addition to accepting donations, they also have a few things 'for sale' in their shop. Two books by Sokuzan on meditation (complete with Sokuzan's artwork... who is an incredible artist as well), a Sokukoji mug with Sokuzan's artwork, two beautiful pieces of original art (these are pricey, but something I will be purchasing to adorn the walls of my home office very soon), among others.
Anyway, whether you donate or not, I suggest checking out their Dharma talks on Apple's Podcast app (they might be on others, but not sure), YouTube, or their website. You can also join them (I suppose 'us', because I'll be there virtually) this Sunday for a YouTube livestream. It's a great way to start the morning and your week.
Anyway, to donate or learn more, go to the link below:
When I talk to people, especially non-copywriters, and I tell them I write daily emails to my list, something they almost invariably ask is:
"How do you find new things to write about."
There are plenty of answers I can give. Some I have given in past emails, articles, audio, and other content I've produced. But the best answer to that is one I give in the first section of my new book, "Email Emperor".
And the thing is it's monkey simple.
Once you understand this (and it can be explained in a paragraph or two) choosing the topic for your emails becomes infinitely easier. In fact, you'll never really worry about what to write about again.
And yes, I'm using this concept in this email I'm writing right now.
When you combine this concept with the 12 types of emails and 14 types of subject lines I share in the Addendums, you'll have more email content than your audience can masticate.
To learn this concept, here's what you can do:
1) Go to: www.theemailemperor.com to download a free copy of my book, "Email Emperor" (it's only free until tonight at Midnight, EST... after that the price jumps up)
2) When you get your download, flip to the header that says "Not Enough Torture"... yes, it's graphic, but illuminating
3) Go write yourself an email and profit
And after you do that, come back here, sit on Poppa Tyler's lap, and tell him about your success.
But remember, the book is only free until tonight at Midnight EST. So if you'd like your free copy, go to this link now:
P.S. At the time of writing this email (Thursday at 12:49 PM), "Email Emperor" is currently #1 Best Seller in the Direct-Marketing category and #4 in Advertising for free Kindle books. To get it free, go here while you still can:
I've been listening to some Jim Camp, known as "The World's Most Feared Negotiator", recordings I have and something comes up over and over again. And that's:
1) Learning by failing safely
2) Putting a system in place
And according to Jim Camp, "You're always safe when you're in the system."
So the system plays a double role. It creates an environment where you can fail safely and learn. And it gives you a system to rely on as your failures turn to success.
The example Jim Camp used was from his time in the Air Force. He said before a pilot ejects in a real jet (often at 30,000 feet so scary as heck) they do a series of simulations. For example, paragliding and parachuting were a few he gave.
So that when a pilot was hit in combat (something Jim said he would hear on his radio from time to time), there wasn't a whole lot of fear and panic in their voice.
They'd simply use the system they were taught during training... a system they'd used and were comfortable with.
This idea of systems was a huge inspiration for my book, "Email Emperor". Take the 13 "Imperial Persuasion Principles" I teach in the second section.
They're designed so that you can use just one in your next email and potentially see better results. But when they're used together as you learn and grow, your emails will become exponentially more successful.
Perhaps not overnight though. Which brings up the idea of 'failing safely'. Especially, what does it mean to fail?
Well, to use another Campism, this really depends on your Mission & Purpose.
If your Mission & Purpose is to make X number of sales on your next mailing... then yeah, you can definitely fail. Especially if you set your heights too high.
If you're Mission & Purpose is to send emails to your list frequently (like daily) and get better at writing emails every day... understand your list a little better every day... position yourself as a leader every day... grow a bond with your audience and customers every day... so that your sales grow steadily over time...
... then there isn't really a way to 'fail' in my system. Because just by doing the things I teach, you'll be automatically moving in that direction.
Anyway, if you want to get this book, it's free on Amazon until tomorrow at Midnight, PST. If you have an Amazon account, getting it is as easy as a single 'click'. To get it go here:
I think a lot of people think writing a book has to be this long drawn out thing.
You have to spend weeks writing it, get it edited and proofread, have a designer make the cover, yada yada yada.
And while it's true that would make a book better, it would likely only make it marginally better. Like 10-20% at most. The core of the book, the other 80-90% is the information inside. And personally, the types of clients I'm looking to attract are the ones who care about the core 90%.
That's why I 'belted it out' in a week and spent a few days editing it and designing it myself.
And even then, I've gotten some good makes. One friend and colleague shared in on Linkedin saying it was a good read (not actually sure how much she read to be honest)... and last I checked I was #3 Best Seller on Kindle's Free Direct-Response category... not too shabby.
Anyway, the book is still available for free download for a few more days. If you haven't yet gotten your copy, go here now:
Over the last week and a half I've been busy workin' away at my mountain top retreat on my new book, "Email Emperor".
It details my email system and shows you how to start making sales via email as early as tonight.
And you can get a free copy on Amazon Kindle for a very limited time. To get your free copy, go here:
Something that comes up naturally during the sales process is resistance. And no, I’m not talking about your own resistance to selling (that’s a mindset issue that you should seriously iron out before trying to get into a Direct-Response business).
I’m talking about your prospect’s resistance to buying.
But here’s the thing, resistance can only occur when you put pressure on something.
Here's something I learned from a dog trainer that perfectly illustrates this point:
“It’s a dog’s instinct to pull on the leash. That means the more you pull, the more resistance they can put out.”
Curiously enough, the same psychology is at play when making sales. If you put a lot of pressure on your prospect to buy, it only builds up resistance (leading to objections, excuses, etc).
Obviously, some amount of pressure has to be placed (a static object will remain static until enough force is applied to make it move). But not so much as to create resistance.
And obviously that balance is more of an art than a science. A ‘sense’ you pick up after studying sales, copy, and writing a lot. But here’s an easy technique you can use:
Simply think of sales as giving your prospect the opportunity to buy.
You’re not trying to force anything. You’re just saying, “Hey, this thing I have will help you and here’s why… If you want to buy it, do this.”
Yes this sounds simple. But it’s really at the heart of all sales, marketing, and persuasion. Of course, the Devil’s in the details.
And many people don’t have the time, knowledge, skills, or inclination to focus on those details.
Which brings me to the pitch:
If you’d like me to write emails to increase your resistance-free sales, respond to this email to set up a free consultation.
After yesterday’s emails about assets, one email subscriber had this to share:
“I’m very investment-minded (an investor not a trader) so thinking in terms of assets is huge. One way I’ve heard this described is in terms of chicken farmers and egg farmers. Chicken farmers need to sell their chickens so they’re worried about the price of chickens today, what the market is doing, demand, and so on. Egg farmers on the other hand think in terms of ‘how many eggs can my chickens lay’ so they’re much more focused on the health, wellbeing and longevity of their chickens.
So chicken farmers are more like day traders trying to maximize each sale of stock.
Egg farmers are people who invest in things that pay them (like dividends).
Hope this makes sense.
Makes perfect sense to me my fine feathered friend. In fact, I’d add something to the meat-aphor...
An egg farmer can take his eggs, hatch them, and create more chickens to lay more eggs.
I find that a fascinating point.
Anywho, if you’re an egg farmer with a list, then I just might be your golden goose. Respond back to this email with your info and we'll set up a free consultation.
One thing that gets in the way of success for people is not thinking in terms of assets. This is easy to see in day to day life.
People spend a ton of money on cars and luxury items, but don’t put anything into a retirement fund or any kind of long-term investment.
It’s silly if you ask me.
But it’s not just money, stocks, and the like that can be assets to you or your business.
Skills are an asset
Your customer list an asset
An email subscriber list is an asset
Your brand is an asset
Your existing products are an asset
The content you’ve created is an asset
And the most valuable asset:
The relationship you have with your customers.
It’s pretty simple actually. And completely Direct-Response 101. Yes, My Asterisk, there’s nothing special about what I’m saying.
Yet still, most people don’t think in these terms. They think in terms of “how can I make my next buck”.
Woe is them.
Anyway, if you’re asset-minded and want to build relationships with your customers while making sales, then my email services may be able to help. At least I’ll be able to tell you if I can help during our free consultation. If not, I’ll try to point you to someone who can.
Just reply to this email and we can set that up.
This week I started my 4-mile walk routine. I achieved a ‘hit rate’ of 2 out of 4. As in, 2 days of the week I got my bumpkis out of bed before the crack of dawn and braved the cold new world (I was already planning on taking Friday off).
The two days I didn’t make it were:
Day 1 which I reneged on because I didn’t have my shoes, socks, and warm clothes all ready to go. In other words, there was too much resistance for 4 am me, so I went back to sleep for a few hours (there's a lesson here for those interested).
The other day was Day 3. The reason I didn’t go that day was because my dog had been sick during the night (throwing up a few times before bed and having dire-rhea twice in the middle of the night… luckily I woke up and was able to let him out in the freezing cold so it wasn’t too dire).
So I wanted to catch up on the sleep I missed waking up a few times to check on him and make sure he was all tucked in. And I didn’t want to leave him alone for too long lest he made a mess.
Anyway, even with the so-so batting average, two really great things came from this week of walk:
1) I recorded a twilight-hour bonus training I will be giving away with a product I’ve been working on all week (should see the light of day very soon).
2) I realized, daily 4 am walks just ain’t my bag, Baby.
Now let me explain. The reason I started the 4am walks in the first place was at the advice of the late, great Gary Halbert (The Prince of Print). He taught to do an hour of ‘road work’ every morning to stay fit, clear your mind, yada yada yada.
What I realized is that these walks aren’t the best way for me to stay fit and clear my mind (and plus, I already do 4+ miles daily walking my dog anyway). A better morning routine for me is to do an hour or so of movement practice (handstands, gymnastics, calisthenics, and other strength / mobility training) and meditate.
And because the 4 am walk is a big time commitment (took me 1.5 hours) I'd rather invest my time my morning moving and meditating as I mentioned above.
But I still love the 4 am life. There are a lot of benefits that I’ve seen. So instead of a daily 4 mile walk, I’m going to do my 4-mile walk one day a week and plan my movement practice and meditation for 4 am the other days.
So, yes. I experimented and now I'm pivoting. So is life.
Anyway, if you’re interested in this, it’s probably because you too are interested in routines and how to structure your day to get the most productivity and happiness out of the 24-hour cycle.
If you’re not interested, then you, My Curious Cat, are a trooper for reading this far.
Anyway, one of my favorite routines that’s allowed me to be more productive and happy is sending emails to my list. In many ways it puts my sales on ‘autopilot’.
And it’s what I do for my clients too.
The first step to working with me is to set up a risk-free consultation, so I can diagnose what’s going on with your business and make sure my services are the right fit. If they’re not, I’ll give you advice on what to do and try to point you in the right direction.
To set up your free consultation, just hit ‘reply’ and let me know.