Let me guess:
You want to grow your email subscriber list?
That’s a smart move, Cookie.
Because an email subscriber list is one of the fastest and most effective ways to scale a business.
It allows you to sell your products, increase brand recognition, get vital feedback on your market, and slowly and gradually turn cold prospects into mad, raving fans!
But here’s the thing:
An email subscriber list of cold-hearted freebie-seekers does you no good. And spending all your time crafting new “content upgrades” is time you could better spend serving the adoring fans on your list (by getting market intel, creating new offers, finding things to sell as an affiliate, and more and more…).
That being said:
Here’s why I may be wrong.
It all comes down to your strategy. My strategy is very much focused on increasing the value I give to each of my subscribers. Therefore, getting much more value out of them.
Most people are happy with the “one-dollar per subscribe per month” idea.
I think that’s a fat load of HOOEY!
Especially when you have people like Dan Kennedy who consistently get 12 times that.
So instead of busting your buns for 12 measly bucks every year, every new name you add to your list is worth much, much more.
Here’s another thought:
Your lead magnet IS the content upgrade.
If you’ve niched down properly and created a good lead magnet, there’s no reason you can’t use that for each and every “content upgrade”. Take me for example. The “content upgrade” I offer every time is a free copy of my book, “Email Emperor” which teaches a simple system of writing profitable emails in 30 minutes or less each day.
And it works because I only want people on my list actively interested in email marketing. So everything I do (from articles to podcasts to guest webinars) is focused on some aspect of email marketing.
Plus, because it’s a copy of my book:
I can have a for real monetary value attached to it.
For example, my book sells for $14.21 in stores. That’s the price people have paid to get it. With content grades and flimsy reports, it’s a bit harder to have that real value attached.
I spent a lot of time, energy, and research creating my book so it’s valuable to my ideal prospect. Sure I could “burp out” some content upgrade. But I’d rather just have it all held in my book and plug that every time.
It’s also better for your brand.
This is a bit untrackable, but the fact I plug my book every stinkin’ time build brand awareness and recognition.
It’s easier to say “Yes” to an offer you’ve seen many times. It’s a bit harder to say “Yes” to someone’s offer if they’re always changing up what they specialize in.
Social media today… messenger bawts tomorrow… targeted ads next week…
See what I mean.
One more point and then I’ll let you get on your merry way:
The emails you send to your list are a content upgrade too!
In fact, I would say the less you push the “Join my list to get X download” shtick, the higher quality your leads will be.
I know I’ve joined people’s lists simply for who they are and what they teach, rather than to get their free report.
And this, my friend, is called selling the relationship. So stop “ethically bribing” people. Obviously bribes work.
But they work much, much better when you’ve focused on building the relationship first.
And yes, if you want to join my list and get a free copy of my book, you’re invited to head over here:
Part of my personality is being a bit contrarian. In fact, I'm the type of bloke who will take the side I disagree with simply because it's fun and interesting to have the discussion.
Which is one of the reasons why my dad always told me I should be a lawyer growing up.
Well, unsurprisingly, this "contrarian streak" gets turned up to 11 in my marketing and has become part of my brand.
I've even turned it into a bit of a joke I like to tell:
"Every article I write, every subject line, book title, podcast interview, or anything else I'm a part of should be titled:
Why everyone's wrong but me."
But the truth is that I'm standing on the foreheads of giants. Without studying these "greats" of marketing, copywriting, and business building... I'd probably be breaking my hump for pennies sweeping up gas station bathrooms.
And as such, I'm greatly indebted to these peeps.
So I want to give you an insight into some of the great minds I've studied. 1) Mostly to pay respect to my 'gurus', and 2) To give you some more people to follow and study if you wish.
Some on the list have passed away... while others are still kicking. Some have tons of content, free and premium, available... while others lurk in the shadows and you have to "dig it up".
Anyway, here's the top marketing minds I've learned from and the main thing they've taught me:
PARRIS LAMPROPOLOUS —— A few years back, Parris did a rare training to raise money for his cousin Taki's brain cancer surgery (which, btw, is an incredible thing to be able to do... and one of the benefits of learning direct-response, i.e. the ability to create a cash "injection" at will). This was my first real experience diving into the deep end of the psychology of copywriting and persuasion. Basically, if it wasn't for this training, I have no idea if I'd gone as deep as I have. Another thing Parris taught me was the importance of practice and study. He recommends reading any good book 3 times (at a minimum) and to copy controls out by hand. Which, according to his copy cub and my new friend, Pauline Longdon, he still does to this day. If he can find the time, so can you.
SEAN D'SOUZA —— I really think Sean is one of the most underrated and unknown marketing geniuses ever. In fact, he helped teach many of the internet marketing "names" we hear today (names like Perry Marshall). What Sean taught me was the importance of consumption. Everyone talks about attraction and conversion (i.e. getting leads and converting them to buyers). But few, if any, talk about the importance of your buyers consuming what you sell, benefiting from it, then coming back to buy more. One of the most profitable lessons you can ever learn, imho.
DAN KENNEDY —— Another powerhouse in the copy and marketing world. What he taught me was the power of positioning yourself as the "man on the top of the mountain". In other words, the karate teacher at your local strip mall teaching 600 elementary school students is valued a whole lot less than the 100-year old Tai-Chi master you have to travel over stream and trail to get to. Not only can positioning yourself as hard to reach allow you to raise your prices drastically, it also means people will value your advice (i.e. they'll listen and implement what you tell them to do, getting back to Sean D'Souza's consumption).
BEN SETTLE —— I owe a lot to Ben Settle. I pretty much "stole" my entire business model from him. He's where I learned about aggressively emailing, as well as mixing content with promotion. Another thing I learned from him was to use my personality a lot more in my branding. In fact, he taught me how to turn it up to 11.
CLAUDE HOPKINS —— An extremely old school figure who died waaayy before the internet was even a twinkle in an iris. If you read his autobiography "My Life In Advertising" —— which I reccommend you do —— you'll see advertising to him goes way beyond just words and images on a page. He uses a lot of "spectacle" and "demonstration" and really, at the heart of everything he does, he figures out what people want then shows them how to get it.
KEN MCCARTHY —— Often called "The Founding Father Of Internet Marketing". Ken is a sea of fantastic knowledge on all things business. One of my biggest takeaways from him is that it's all about positioning. If you have the proper positioning, your copy becomes way less important (how he puts it: put the right offers in front of prospects who are likely to respond to that offer).
EUGENE SCHWARTZ —— There's a lot I could say about the genius behind Schwartz. Stages of Awareness and Sophistication... how to creep inside your prospects brain... the proper mindset a copywriter should have. But most of all, Schwartz taught me some very important 'how-to' behind copy. Specifically, how to be creative and get creative ideas. If you want to learn, google "Eugene Schwartz Phillips Publishing Speech .pdf" to get a free copy of one of the most powerful copywriting talks you'll ever read.
JIM RUTZ —— As a contrarian, I love when my 'gurus' disagree. And I think this happens more with Schwartz and Rutz then any other two on this list. For example, Schwartz says "don't write novel copy". I.E. don't write copy like you would write a novel. Rutz, on the other hand, wrote novel copy that sold like hotcakes. The reason why Rutz could do this is because he really understood direct-response fundamentals and his market.
JIM CAMP —— Known as "The World's Most Feared Negotiator", Jim Camp is one of my favorite teachers. In fact, I have a 9-part audio series of him simply answering questions about negotiation that is probably my favorite marketing training of all time. It's incredibly deep. But the best thing I learned from it is that true persuasion and negotiation has nothing to do with fancy, schmancy tricks or tactics or nuffin like that. It's really just about building a vision of what you deliver and how what you deliver helps solve your prospects problems. As he says, (paraphrasing) "Fancy Zig Zigglar closes won't get you invited back into the boardroom. They'll get you laughed at." So always play the long game and treat your prospects with the utmost respect.
This is just a shortlist of people I've learned from. And, obviously, I've learned a whole lot more from each person on this list than I've written.
But it's a good start.
If any of the names above tickled your fancy, I encourage you to google them and learn more. They've really helped me. And I hope they help you too.
Now to business:
Tomorrow I'll be launching my product detailing some of the best info I learned at TCCIRL. It's going to be an extremely low-ticket offer (way lower-priced than I originally had planned to sell it at —— given the current situation I want everyone to have a chance to buy it, regardless of where your economic life is currently at).
So expect quite a few emails over the next five days.
In the meantime, rest up.
Poppa's got lots of profit-exploding tips to send your way.
If there's one thing I could encourage you to do (ideally TODAY), it's get in touch with your list.
I know, no surprise there.
The email copywriting guy telling you to mail your list.
But right now, it's more important than ever. Because when all this craziness blows over (and it will), you'll want to be positioned correctly so your business slides back to normal faster than you can say "Bull Market".
But here's the thing:
I know that a lot of you right now have no idea what to send to your list. You don't want to freak 'em out or be another "lookit-me" type or come off as tone deaf (something, you may notice, that I care less and less about as of late).
So Poppa Tyrone is gifting you...
A COMPLETELY COPYRIGHT-FREE EMAIL DRUDGED UP FROM THE SWAMP GUARDING HIS MOUNTAINTOP RETREAT!!!
Yes, Punkin', even in times of death and despair Poppa's here to take care of you.
Here's the deal:
You can use this email as-is. That means word-for-word without any payment, attribution, copyright concerns or nuffin' (obviously there will be a few minor places you have to make changes to fit your product or service. Use your brain. This is after all a respiratory illness... not a disease of the frontal lobe!).
Or, you can use this as a "starter" and model and adapt it to fit your needs. Either way is fine with me. So you do you, Boo Thang.
Here it is:
"Subject: So the world's gonna end, huh?
I know right now it might seem like the world's gonna end.
At the very least, it seems like our normal way of life will be upended... at least for the near future.
Which, understandably, is giving many people a cause for alarm.
I'm not here to tell you "everything's going to be ok". Nor will I tell you "I can solve all your problems". Heck, I'm not even here to tell you I know what will happen.
Far from it.
And I think anyone who does claim to know what will happen is either fooling you or fooling themselves.
I can tell you what I've been doing and will continue to do:
I'm spending more time talking with my loved ones.
I'm exercising and eating healthy.
I'm reading and educating myself more than ever.
I'm focusing on [WHATEVER PROBLEM YOU HELP YOUR MARKET SOLVE].
And since that's sort of my thing, that may not be a big shocker to you.
But the truth is, it's not WHAT you do that matters right now. It's that you do SOMETHING.
Something useful that moves your life forward.
Whether that means going for a morning walk. Or playing with your dog a bit more. Or catching up on your reading. Or emailing your family member you just never remember to get in touch with.
The important thing is to move forward.
Because this thing could be over in a week... or it could be over in six months.
The question isn't "will it end?"
The question is:
"Will you be a better person when it ends."
And if you decide that the thing you want to focus on is [SOLVING THE PROBLEM YOU HELP YOUR MARKET SOLVE], my [XYZ PRODUCT/SERVICE] is on sale for a [X% DISCOUNT] until [DATE].
If you'd like to learn more about it and see it if it's right for you, go here:
Please use it. Please profit from it. And please let me know how it goes.
And here's the thing:
I wrote that fairly quickly. To a "blank" market to boot.
Which proves the point that all you really need to know to write sales emails is the problems your market is facing. And right now, we're all facing similar problems.
Which brings me to the rare double pitch:
1) If you want to "Hire Tyrone For The Hour", and get as many emails written in that time possible, hit 'reply' and let me know. We can also work on other stuff related to your copy, funnel, and marketing strategy (and yes, you can buy me for more than one hour if you want).
2) If you know another business owner who would benefit from the copyright-free email I shared, please send them to my opt-in page at:
Once they opt-in, they can email me to let me know that you sent them, and I will quickly and happily send them the copyright-free portion from above. I've never shared a copyright-free email with my list, so this is a bit of an experiment. One that I hope is successful and profitable for you.
Fellas out there know that when it comes to dating, the "ride or die" types comes out supreme. These are the girls that are fully committed to your Mission and are committed to "ride" out the tough times or "die" trying.
But the truth is this "ride or die" mentality goes far beyond just choosing a romantic partner.
We should seek these types out for friends, business partners, employees, teachers, mentors, students, and especially customers.
Which is where I see a lot of people mess up.
They try to build a huge list of people seeking free advice that are very "on the fence" about buying from you.
Which means it's way harder to make sales.
People constantly haggle with you over prices.
Refunds come in waves.
The shite talking commences across Farcebook and Tweedle.
No referrals come your way.
Your more expensive offers grow dust and cobwebs.
And you have crappy customers.
All of which makes doing business extremely unfun and extremely discouraging.
And the worst thing:
Not only are you NOT helping your customers... you're actually hurting them. By 'training' them to believe that people in your market sell crappy products. And the good, salt of the earth types on your list — who would happily give you their money to solve their problems — are simply drowned amidst a sea of whiners and cry babies.
Which is just one of the many reasons why I'm so careful with curating those on my list. Resulting in having an extremely low unsubscribe rate (much lower than the people who are constantly shocked when I tell them I mail every day). Why I've never received a spam complaint (up to this point... and I suppose now I'm asking for it). And why people on my list actually reply to my emails and talk to me (which boosts deliverability, builds 'for real' bonds with my audience, and gives me insights into "back door" market research).
So if there's one thing you start doing to increase the quality of people on your list, it should be to foster this "unsubscribe or buy" mindset.
In fact, when a precious soul unsubscribes from my list because I'm "too offensive" or they're "overwhelmed from too many emails" I consider that I'm doing them a favor. Because now they can go haunt someone whose emails align with their personality and what they want to learn.
Anyway, I bring this up for two reasons:
1) Next week I will be launching a low-ticket (probably $20) offer teaching some of the best things I learned at TCCIRL (which I spent hundreds of dollars to attend). I will be sending quite a few emails promoting it (10+), so if you're "OMG so overwhelmed"... and don't understand that you can simply delete these emails sight unseen if you don't want them... go infest someone else's list. If on the other hand, you're interested in this insanely valuable (especially for the price) offer, along with the all the gems I'll be sharing in the emails promoting it (which alone will likely be worth far more than $20 to those who read them, learn from them, and implement them), simply keep your good eye peeled.
2) I've never done this before, but if you know any business owners who may benefit from the info I share with my list, plus the free .pdf copy of my book, "Email Emperor" that every new subscriber gets, feel free to send them to my opt-in page:
Again, I've never done this, because I care far more about the quality of leads on my list, rather than quantity. And I generally want them to come in "the right way" (the right way meaning vetted and qualified by the many barriers I place in my marketing... a lesson for those paying attention)... but these be unprecedented times. And I know many business owners and workers trying to start up side gigs to make a bit of extra cash flow could really use the help.
But please, for the love of lasagna, be careful who you share this with (no sociopaths or drama queens please).
P.S. Since I'm already breaking my own rules, might as well break the "sell only one thing at a time" rule too. I know some of you may want to get some quick copy written on a budget given the current climate. Maybe you want to communicate to your list, make some sales, or you just have some free time and are launching something new. So I'm considering doing a "Buy Tyronius By The Hour" package. Basically, you can buy my time in hour chunks and I'll write as many emails as possible during that time. We could also spend that time working on other copy (web, opt-in, sales), optimizing your funnel, or tackling whatever other marketing problem you have. This won't be cheap, necessarily. But it will be more affordable than hiring me on a project basis. Anyway, I'm mostly just brain farting, but if you're interested in something like this, lemme know.
After my email a few days ago flogging all the companies hopping out of the email woodwork to send yet another, "here's what we're doing about covid"... confidence coach and daily email subscriber, John Tiernan had this to say (edited for language any germaphobic spam filters may quarantine):
Thanks Tyler. Great email.
Those that speak from the heart are the ones that cut through. Always.
I’m bored with all the coronavirus emails and wasn’t sure what to communicate to my list. Cuz I don’t want to do a 10% off sale and act like I’m saving the world or just give advice like I know what they’re going through! Things are different everywhere.
So thanks to you, I just sent an email out checking in with my people and asking them where they are and how they’re doing and reminding them to prioritize love and community and to not give a fugg what people think - focus on protecting yourself, your family, and the entire community. (I teach confidence & getting over social anxiety.)
I really feel good about it and am simply looking forward to connecting with my readers more. That’s what we need right now.
There's a few golden gems of wisdom there...
1) Not hopping on the bandwagon and sending the same old thing every other business is sending to their list
2) Understanding that everyone's going through something slightly different, and not trying to be a "one-stop shop" for all their problems (great copywriting mindset to have, whether or not a pandemic's going on)
3) Checking in with his community, speaking to them like a real human bean, instead of bureaucratic legalese you see coming from other mailers
4) Making his list feel better and more in control (by prioritizing love and community) instead of revving up panic like everyone else is (including the news and the government)
But most of all, what I like best, is that John took action. Instead of watching the news and freaking out, or scrolling twitter, or assuming "no one wants to hear from me", he saddled up on his pony, got to typing and connected with his audience.
And during this time of cabin fever, fighting with our spouses, hoping the kids will just shut up for 15 minutes so I can take a nap, and global panic and worry... taking action is what we need.
That could be taking action on your business, your education, strengthening family bonds, cleaning the garage, working out, helping others, or whatever.
The important thing is to get started.
And if you have no idea what to do, and need a little kick in the pants, check out this free resource I put together of a few "classic" sales letters. When read, studied, and adapted, these can greatly increase your skillz and put many extra sheckles in your bank account.
And even if you fear your copywriting work will be put on hold for the next few weeks, then when you do start up again, you could be much more confident in what you write.
Here's the link:
Does this sound familiar:
"I need to get more clients to buy my XYZ product/service! HALP!"
Ok, Boo, but here's the thing:
If you set up your business correctly, in that you create Customers instead of simply Buyers, this whole slog on the marketing hamster wheel becomes a whole lot easier.
Because you're not always trying to convince skeptical, cold prospects to buy your stuff.
Think about it like this:
Convincing your spouse of three decades to go on a date with you is a WHOLE lot easier than approaching a total stranger.
Sure, if you're extremely good looking, study the "pick up game", or approach a "hungry prospect", you can land dates that way. But it's a lot less of a sure thing. And it takes a lot more work.
The simple solution?
And for those not in the know, continuity simply means a subscription-based model. So think netflix, insurance, certain supplements, quarterly boxes, or anything else that gets billed and shipped on a regular basis.
So instead of a new buyer equaling one sale, a single buyer can equal dozens and dozens over the course of a few years.
"The Six-Figure 'Coughing and Sneezing" Marketing Funnel"
Here it is in all its simple glory:
1) Target "hyper-coughers" and "hyper-sneezers", the people who are plagued by colds and allergies and go through a lot of tissues each month...
2) Sell them on a subscription-based model, where you'll deliver, to their doorstep, an extremely high-grade tissue that doesn't leave your teeny weeny nose holes all red and "ouchy"...
3) Sell the new names on your list other products that they're likely to want to buy...
And because they raised their hand and said "I have the coughing and sneezing problem", you know they'll buy more products solving that problem.
So you could sell them:
"Designer" tissue holders (if that's even a thing)
Cold and allergy medicine
Info-products on avoiding colds and allergies
Coupons to pharmacies
Chemical test kits (chemicals in the home being a cause of respiratory distress)
Natural, homeopathic, or homemade remedies
These were all just off the top of my head with a few garnered from good ol' google.
The truth is, when you have a continuity product, and a way to regularly communicate with your customers, they'll tell you what other solutions they want from you. That's the power of positioning yourself as the problem solver of your niche or industry.
Here's the thing:
I know none of you are likely to start a tissue business. That's not the point of this email. What is the point of this email is to show you how easy it is to come up with ideas. Implementing ideas, is what's really, really hard.
And that's the difference between the hyper-successful, and the whiners and "woe-is-me" types you encounter while going about your day.
So my advice (and yes, Coughy McGoo, I'm taking this advice myself) is to use this period of isolation to implement some ideas you've been keeping in your back pocket.
And on that note, here's a freebie for anyone wanting to get better at copywriting:
There, I uploaded a few proven sale letters I had in my swipe file for you to study, adapt, and profit from. I've added only a few so far, but I'll be updating it over the coming weeks and months. So if you're sitting at home, twiddling your toenails, and sick of bingeing netflix or watching the news, head over here:
It's funny, I've been seeing tons of names I don't recognize on a personal email account I've used for years.
All the companies that I signed up for and haven't heard from in literal years are using the coronavirus as an excuse to reach out.
And, as such, I'm sure they're seeing a drove of unsubscribes. Two reason for this really:
1) They're just like ALL the other people using this as an "excuse" to mail (and they're especially doing this to shore up any hits they're taking to their sales)
2) I barely remember some of them, and the ones I do remember haven't taken the time to build a relationship with me, so I'm heading for the unsubscribe button faster than a greased hog
If these companies would've been sending me useful and relevant emails weekly (at least) with interesting offers I wanted to buy (and more importantly — that helped better my life), then they would've been in a great position for a coronavirus sale.
Instead, they're losing names left and right off their lists. And prospects on a list are assets to your business. In other words, they're heading during the shytestorm instead of away from it.
Woe is them.
Just another reason to 1) begin building the relationship with your list today, and 2) putting contingencies in place so that you're not flailing for extra sales during a disaster, rather than being in a position to help the people on your list.
Anyway, I really hope you're well. If you need someone to talk to, gimme a shout.
Sorry for my hideous absence. As many of you know, I spent last week dodging coronavirus at The Copywriter Club IRL (aka "Introvert Convention").
There were some amazing speakers and I got to hobnob and elbow-rub with some true copywriting heroes. Here are some of the highlights (in no particular order) fresh from my noggin:
* The cognitive bias "injection method"... this one comes courtesy of psychotherapist turned copywriter, Kirsty Fanton. The idea here is to leverage cognitive bias to encourage people to buy your product or service. And no, that's nothing new or "revolutionary". What was new was Kirsty's "preframing" idea. In other words, you preframe the sales pitch to "inject" cognitive bias into your prospect. But as Kirsty said to me at the after party in her Australian accent: "Don't use it to be dodgy". But do understand that cognitive bias is a thing, and you can not only use it to your advantage, but you can inject it into a sales page (I think this works even better with emails over time). I will definitely write more about this moving forward.
* The 7 things all great headlines have... Stefan Georgii, who apparently is responsible for hundreds of millions in sales, gave us his headline "formula". He then broke down some successful headlines to show us "how they tick". I'm going to be implementing this checklist into my subject lines. And yes, I will share all 7 things with you very soon.
* How to think like a "Halbert Marketer"... one of my favorite talks, and the one I was most excited for, was Bond Halbert. If you don't know Bond, he's the great Gary Halbert's son and the person "The Boron Letters" was originally written too. There were tons of great tactical things Bond shared. But the best was philosophy: "The difference between a Halbert marketer, and other marketers, is that Halbert marketers think of everyone they want to market too." This was in context of leveraging Amazon to make book sales. So instead of just thinking of the end user (the book reader), Bond thought, "What does Amazon want from me." And so, he created a system that's allowed him to make a quarter of a million in commission alone off Amazon book sales.
* Even "A-Listers" take naps... my new friend, Pauline Longdon, copy cub to the one and only Parris Lampropoulos, talked about mindset and how even A-Listers struggle with it. So, if you think "successful people" have everything figured out and you're wondering "why the heck do I keep struggling"... don't worry, A-Listers struggle with that stuff too (In fact, even Bond said that Gary Halbert had impostor syndrome at the height of his career). In other words: you got this my friend.
* And best one of all... Marcella Allison, who has been mentored and worked for pretty much every single one of the modern "greats", told me that I "made her night" then gave me a long hug. No business lesson there, but it was pretty cool to fanboi out for a second.
Anyway, those were just a few mental notes I took. I will be diving into my notebook and extracting some more knowledge nuggets for you in the coming days. I'll also be creating a low-ticket product going deeper into what I learned if that interests you.
One more thing:
I have two extra books ready to ship to your front door, anywhere in the world, at my expense. If you want a free copy of my book, "Email Emperor", simply reply to this email with your Name and Mailing Address.
I will NEVER sell your information or share it with ANYONE without your prior written consent. So if you want a free copy of my book, hit "reply" right away, because there are only two left, and once they're gone, you'll have to pay the full $14.21 plus shipping.
Stay safe out there friends,
The other day I was at my parent's house when my dad had a "great idea".
Basically he had half a pallet (or a literal ton) of masonry blocks he wanted moved from one side of his property to the other.
But my wise and cunning father didn't just come out and ask me to move the blocks.
What he did was much smarter, much sneakier, and far more effective.
Here's what he said:
"Tyler, I have a great muscle-building activity for you..."
Long story short on why this was so genius:
He didn't ask me to do his chores... he gave me the opportunity to get what I want.
And currently, gaining strength is on the list of things I want.
So he followed a fundamental rule of persuasion:
"Find out what people want. And show them how to get it."
That's all he did. But he did in a very cunning way.
In fact, when he did this, my first thought was "Hey you must've read my book."
And speaking of my book, I recently updated it to version 1.2
It's the exact same "meat n' bones" as the original, only slightly updated with:
Some of the language ironed out (I wrote the original in 9 days after all)
Two extra "Imperial Persuasion Principles" that I believe adds a great deal of depth to any email marketing strategy
An extra way to add variety to your emails (this only works if you're playing the long game... which, imo, you should be)
Updated appendixes with new email types and examples
If you haven't read the original, feel free to hop on it now. In fact, when I went through to edit it into this new version, it took me only a few hours. Which means you can easily read the entire book in just one sitting and be using the information inside to be making sales as early as tonight.
Just a quick note:
If you're interested in hiring me for my copywriting services, please download and read the book first. At least read the first three "nuts and bolts" sections (which again, will only take a few hours at most), plus the short FAQ section. That way, you can decide if I'm right for you before we hop on a call.
To download your free copy of the updated version, click the link below:
P.S. If you're wondering why I updated my book, it's because I'm attending a few in-person events this week and I'll be bringing physical copies to pass out as business cards (there's a lesson right there for the initiated). I'm going to be ordering some extra physical copies for you happy souls. So if you want a free physical copy, shipped to your doorstep anywhere in the world at my expense, reply to this email with your Name & Mailing Address and I'll add you to the list.
P.P.S. If you have read the book, and just want to skip straight to the new information, shoot me an email and I'll point you to the relevant pages.
You’ll hear this a lot on the news, media, and even in advertising:
“Catch this never before seen footage of…”
Well, in the marketing space, that’s almost never true. In fact, almost by definition, it can’t be.
Because if you’re selling something… someone has to have seen it.
That being said, using verbiage like:
“Little known copywriting secrets…”
“Previously only taught to a handful of people at a private mastermind…”
“Keep this discounted link a secret because it’s only for people part of this XYZ Group…”
Can add a lot of “sax-appeal” to your copy. Specifically, it can ramp up scarcity and value. But there’s a beetle in the chili pot:
If you do this in a way that’s even a shade deceitful… like there’s even a smidgeon of doubt that creeps into your customers mind… especially after they buy and consume the product…
They will FOREVER be more skeptical of your future offers, copy and claims. Even if they used and benefited from the product.
So this is one of those ‘tactics’ you gotta use carefully.
If you choose to use it, be sure to put your muzzle on, Killer.
To get me on your team writing email copy, hit ‘reply’ and let me know what you need.