As the publisher of this periodical, I am puzzled.
Frankly I do not understand why everyone does not donate the measly $50 to get 5 emails critiqued by yours truly.
Since it is only $50 and a minor change to just one of your emails can make that back in spades.
Plus, you will be helping out people in need.
Whatever your woeful reason, up to this point, I've appealed to your self-interest, shamed you, tugged on your heartstrings, inspired you, and even bribed you in an attempt to get you to donate... So now, let me appeal to your logic:
*You will be able to brag and virtue signal to your friends on Farcebook, Twiddler, and Instaspam that you are, in fact, better than them...
*You will be telling the universe you have an abundance of money, which will only make it flow to you in greater quantity...
*It will bring a bit of meaning into your dull, dreary life...
*You will have $50 less to spend on weed, booze, pornography, t-shirts emblazoned with Gary Vee quotes, or whatever demons you use to warp your twisted mind...
*You can use it as a tax deduction...
*You will be making one Tyler McCune pickled tink by your kindness and generosity...
Now if that didn't convince you, I don't know what will.
Which is probably a good thing, because this offer ends Tonight at Midnight EST. And it will be the last you hear from me on the subject, until I decide to do something similar again.
So if you'd like to donate before the impending deadline, head here to find your local food pantry:
P.S. You can donate any amount at any time, but to get the critiques, you must donate at least $50 and send me the receipt by Tonight at Midnight EDT.
P.P.S. Thanks to the people who have donated so far. It warms this Grinch's heart to see the kind souls on this small, but engaged list.
I think we all want to be the one to change the world.
Even if we won't admit it.
Secretly, way down there beneath the crusty shell of our shame and insecurities, there's a "Hero" in all of us. A Hero that wants to be the chosen one who slays Grendel, battles with Zeus, destroys the one ring, and rides off with the chick in the sports car.
I guess you can say we all want to be James Bond.
But the simple fact is life ain't that way. There may be a "truth" to those Hero tales. But that "truth" gets transmuted by everyday realities.
So going off into the Forbidden Forest dodging giant spiders and chatting with Centaurs is really just cleaning up after your dog runs mud into the house (and not getting mad to boot).
Getting your hand sliced off by Darth Vader is stubbing your toe, and your kid giggles, and it makes you laugh too.
Meeting a Sage at the top of the mountain who will show you the secrets of the universe is just studying and practicing a lot until you find your "inner guru".
I don't know. I'm just rambling here.
But I think you get the point.
It's not the big theatrical things in life that count. It's the small things.
And one small thing you can do to help right now is donate to your local food shelter. It's one of those things where a small amount of money to you (like 50 bucks) can help some people in really bad shape be a lot more comfortable.
As a celery stick to get you to do this, I will critique 5 of your sales emails to help you boost sales.
So you're almost guaranteed to make your $50 donation back in spades.
If you'd like to do that, head here to find your closest food pantry:
Back when I was a freshling graduate still oozing my way out of college, I got a job as an after-school "specialist" daycaring elementary students at the Boys & Girls Club of America.
And working there was a shock.
Because almost every single kid relied on reduced or free lunch from the school. Many of them relying on the school for almost all their nutrition, eating reduced or free meals 2-3 times a day.
At first I thought it was a local thing. The town I was working in had many low-income, immigrant families, so I figured other places were better off.
Boy was I wrong.
Because come to find out, in the midst of the corona panic, that 22 million kids across the country rely on school to feed them.
That's nearly 30% of the entire US student population.
Which means that now, while schools are closed, nearly 30% of kids are not receiving the meals they relied on before.
And in a completely twisted way, it's a silver-lining to this whole pandemic.
It's forcing us to look at shortcomings in our system that crumble when but the faintest whiff of disaster strikes.
So what's the solution?
When it comes to the long-term, I'm too dumb to know to be honest.
Well, at least while schools are shut down, we can all pitch in a little to help hungry kids and adults in need.
Which is why if you donate $50 or more to your local food pantry, and email me the receipt before this Friday April 17th at Midnight EST, I will critique 5 of your sales emails.
Which means comments on a Google doc, slight editing and rewriting of subject lines, opening sentences, and CTA's.
If that sounds like something you need, go here to find your local food shelter:
Did you know that generosity is addicting?
In fact, numerous studies show that donating to a worthy cause stimulates the same areas of your brain as taking nicotine or cocaine.
Donating releases a neurochemical called "Dopamine". Dopamine, as you may know, is where the slang word for drugs "dope" comes from.
But Dopamine isn't a bad thing.
In fact, research into human habit and behavior shows Dopamine to be a key factor in motivating our action. So just like we can addict ourselves to drugs and other bad habits... we can 'addict' ourselves to healthy and worthwhile habits too. Habits like:
Growing our business
And donating our time and money
In other words, when our brain rewards us for an action (by releasing Dopamine) we're more likely to do that action again.
And over time, that action becomes a habit.
But here's where it gets "loco".
At least one Harvard study found that giving money to someone else will make you happier than spending it on yourselves.
Moral of the story?
If you want to be happy, make healthy actions — like donating — a habit. And to spur you in the right direction, I'm happy to give you your first "hit":
Yesterday I announced my "Critique 4 Donation Extravaganza". The deal is I will critique 5 of your sales emails if you donate $50 or more to your local food shelter and email me the receipt by this Friday April 17th at Midnight EST.
What's that? Too addicted to Facebook and Kardashian-updates to Google your local food pantry?
My, then you ESPECIALLY need this medicine.
If that's the case, simply go here and enter your zip code:
Yesterday I teased you about something special I would be sending out today.
And truly, HMS Tyler is sailing into virgin seas.
Because this very morn, I recorded one of my first ever videos. In it I break down an old print ad by the Mackdaddy of Fascination, Mel Martin.
And boy is it a doozy.
In fact, when it comes to writing subject lines and opening sentences that get your email opened and read... this is the #1 ad I'd suggest studying.
Anyway, here are some of tips I share in this short, 7-minute video:
*Speaking to your market vs speaking to your list
*How to visually lay out your landing page to goose up your opt-ins
*When to open with your guarantee
*And a veritable power-lesson in writing subject lines
This video is a bit of an experiment. As such, it will only be available until tomorrow, Monday at Midnight EST and not a second longer. After that, it may never be seen by mortal eyes again.
If you'd like to watch it before the deadline, head here:
You know how everyone thinks there's some "secret" out there?
If they could only learn what it is, they'd make more money, lose weight, gain muscle, attract the love of their life, and live free as a mountain goat on the sunny hills of Zurich?
Well, as crazy as it sounds, I think I got it figured it out.
And once you know this secret, you will be far ahead of all your peers. More importantly, you'll have zero excuses to whine about "I'm not successful... I'm out of shape... I've got no skillz..."
Ok, if you're ready to learn the secret and have all your lame excuses zapped from your thick skull, lean in and let Poppa whisper in your ear.
Simply put, the secret is to...
Ok, I know, it's not really a "secret".
In fact, it's completely dry, boring, and obvious.
But usually dry, boring, and obvious... is the way to go.
Take Ockham's Razor for example. Which, in case you don't know, is a philosophical idea authored by 13th century franciscan friar, William of Ockham.
It goes something like:
"When faced with two possible solutions, the simpler of the two is the one more likely to be true."
And this "simpler" and "more obvious" approach is almost always the way to go in copy.
It's what Claude Hopkins wrote about in his biography (read the section on Schlitz beer).
And why many long-running controls are "boring".
Or why every "advanced" marketing training comes down to knowing your market.
The reason simple and obvious work so well, is because most people aren't wired to see it.
They want the sexy. The flashy. The hard to get.
They want the pink Lamborghini with the tiger skin seats, when a gray Honda Civic will get them there just as fast.
I bring this up because I had a slap of the obvious recently when it comes to building my list. And what I realized is that I should offer you, my loyal reader, a chance to get my feedback on your copy for no cost other than you promoting my opt-in page.
It was a complete no-brainer. Both in how much time it can potentially save me (building a list of qualified leads ain't always a breeze) and in how easy of a "Yes" it is for people who both want copy critiques and have an audience of business owners.
And while I can make no promises — as the success of your copy is up to a variety of factors such as, your list, offer, positioning, etc — in many cases, a few tweaks to your email copy can easily bump up your conversions 10, 20, or even 30% (sometimes more).
Which, if you have a recurring campaign, can over time put tens of thousands of dollars in your greedy little wallet all for simply promoting me to your audience.
And more important to some, my advice will help you understand where your copy is lacking. So you can practice your skills and get better where it's hurting.
Whatever the case, this is the last I will be promoting this deal for a while, as Ol' Jolly Saint Tyler has got many more presents up his sleeves for the good boys and girls of the land.
So if you are interested in this fleeting offer, simply reply back to this email for details and to see if you qualify.
As for tomorrow?
I've planned something special. Something I've never done before.
If you're curious, stay tuned.
I chuckle whenever I hear:
"Isn't email marketing dead?"
It's not dead. It's more like an undead horde biting, chomping, and gnawing at your prospect's wallets in it's uncanny ability to provide a channel oozing with sell & unrelenting followup.
And unrelenting followup is the "secret sauce" for many a successful salesperson.
That being said, it's possible that email may one day go the way of the dodo and ascend to marketing heaven. But even if it does, those with the skill to write email copy have nothing to fear.
Because the same skills you bring to email — the ones I teach in my book, "Email Emperor" along with the other goodies I've got cookin' up for you — can be applied to any sales medium:
*Books (yes, a book is a selling medium)
*and more and more...
Because at the end of the night, it's all persuasive communication baby.
For more persuasion tips like this, join my list here:
You ever heard this:
"OMG Becky, I went on this date with Brad, and he like, talked about himself the WHOLE TIME. Ugh. Such a loser."
No? Well if you haven't heard it, you were the one saying it.
And even if it wasn't a date, at some point you've had a similar experience.
The experience of talking to someone (could be a girl... is often a guy) and they just won't shut up about themselves. They talk about their kids, their house, their job, their money, their doctor, their surgeries, their disgusting toe fungus, their bad habits, the gopher tearing up their lawns, blah blah blah blah blah...
And let me guess.
When that happens... you want to rip their freaking throat out.
No? Just me?
Well, at the very least, you're not calling them over for Wednesday poker and iced tea.
So what's the cure?
Well, it's that common first date advice you probably heard from your mom:
Just be you.
Actually, that's pretty good advice for copywriters. Especially of the email variety.
But, there's one thing I'd add:
It's not the questions that are important. Questions can be a useful tactic (both in asking them in your copy and doing Q&A style emails). But it's the effect the questions have.
Which is getting people talking. Telling their stories. Being in their world.
And that's what it's all about. Heck, if you're in Their World (your prospect's or your date's), they'll never find you boring.
And you'll be getting laid (whoops! I mean paid... silly typo) in no time.
I promise and swears.
And if you find yourself writing "self-centered" copy, no fear my warrior.
That's something that can get "zapped" with the help of a keen set of eyes. And just a few minor changes can make a world of difference.
So keep ya eyes peeled.
For more persuasion tips like this, join my list here:
Recently the news showed a story about the rise of speeders.
Especially super-duper dangerous speeders going 100+ miles per hour.
It was a great opportunity for the Highway Patrol to "sell" people on not speeding (free PR anyone?). After all, the last thing we need right now is an uptick in gruesome highway accidents, injuries, and deaths.
But when it came time for them to sell, here's what they said:
"Don't do it."
Because here's the thing:
People ALREADY know that speeding is bad.
No one's ever like, "Hmmm, I didn't know I wasn't supposed to do 212 through a residential zone officer."
Obviously these people are speeding DESPITE knowing it's bad. So just telling them what they already know... ain't gonna cut it.
What would have worked much better is to build a Vision of the negative outcomes of speeding. Something like:
"The worst accident I've ever seen was when a dude's body got split right in half... blood was everywhere... brains smashed on the concrete... cats and dogs living together..."
Ok, that's a bit silly, but you get the point.
Or how about:
"If you get caught speeding over 100mph, you'll instantly get your license suspended. Which, during times of quarantine, means you will have a much harder time getting out of the house. So if you want to stay cooped up all day with your spouse and children, not being able to go out even for a joyride or to refill your ever dwindling supply of TP, by all means, speed..."
See how that works?
Ok, one more example from the late Jim Camp. This is an example he gave about not wearing seat belts, but it aptly applies:
"Tell me. When you go through that windshield, where will your body land?"
And there, my Little Cream Puff, is where the gray matter meets the road when it comes to making sales.
If you don't know how to build a Vision of the adversary, you may see your prospects zooming away faster than a coked-up midlife crisis in a shiny new Corvette on the way to the "social distancing strip club".
Whatever the case, I can help you build said Vision. And the first step is to fill out the simple form showing your interest. To do that, pull over here:
Here's a nutty story:
Since the dreaded "c-word" hit, the talking heads have been debating whether it's ethical to sell during this global pandemic.
And lots of people are saying "No". That you should power down your business and cease and desist your marketing.
Heck, you may feel urged to follow suit.
And it's not just non-marketing "hippy-dippy" types. Even marketers are saying it.
Enter an email I recently got from a list I subscribe to. In it, the list owners shared a comment from one of their subscribers who scolded them for having the audacity to launch their yearly mastermind group.
The list owners are marketers who sell marketing education to other marketers.
I really don't understand the thought process (erh hypocrisy) of the angry caller.
"How dare you do the thing that I'm on your list to learn how to do!"
I mean, I sorta get it. We need to be extra thoughtful right now. And we should try to be of as much service as we can.
But guess what?
Selling a valuable offer IS a service.
Especially when you've invested a lot of time and money honing your craft (let alone all the other costs of running a business).
This wasn't some "impulse offer" designed to capitalize on anyone's woes. This is one of their flagship offers. I bet it makes up a substantial chunk of their yearly income.
And right now shouldn't we support small businesses more than ever?
Which means not getting butt-hurt when they try to sell us stuff?
I'll admit, I may be way off. If you think I am, send me an angry rant. Who knows, you may change my mind.
But if you wanna keep on selling (and you want to do it via email with my help), so that the people on your list can get the help they need, and you can continue to run your business no matter what the schizophrenic economy does, head to the link below and pop your info into the box: