Tyler McCune's
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Is social media a curse, a gift, or a necessary evil?
Depends on how you look at it. Personally, I can't see giving one shiny cent to the online casino that is Farcebook, Tweedle, and Instaspam. And I definitely don't want to rely on it for my business. Not with the deplatforming and thought-policing... the rise of 'pay-to-play'... and the coming gubbermint regulation that's sure to crack the whip on anyone using the platforms to make money (don't believe me? Look at the history of infomercials). And if you have a meditation-based business, at what point will they deem you 'religious' and send you scurrying with your tail between your legs. That's why my goal is to build Copy Koans into a community that squashes the connection you can get on social media (hereby deemed anti-social media). A community where valued members share their thoughts and become part of the discussion. So hit reply and tell me, what do you want to see out of Copy Koans? After all, this is your community too. Tyler McCune Join Copy Koans here: www.copybymccune.com/subscribe "Tyler, why aren't you on any of the major social media platforms like Farcebook, Tweedle, or Instaspam?"
Well personal reasons include the psychological, hormonal and biological fallout regular users are experiencing... ... not to mention the thought-policing and unrepentant deplatforming... ... or the overlords cutting down organic reach like defectors in a gulag... ... or the platforms being coopted to influence elections across the globe... ... or the bullying, abuse, and other horrors the platforms allows users to participate in... But the main reason? Social media just ain't my bag baby. And I don't buy the social media guru's yelling on Farcebook Live that a social media presence is necessary for business. Unless you know what you're doing (or hire someone who focuses on growing social media followings) you're probably better off focusing your efforts elsewhere. And yes, I realize the irony of haranguing about this on Linkedin. But a lot of people have been asking me about social media and my general distaste of it, so I figured I'd harangue a bit. If you want to harangue out in my less-social, but more catered to your needs media, go here: www.copybymccune.com/subscribe The dialogue surrounding mindfulness is one that Mark Leonard calls, "a framework of loss and benefits". It's currently touted as stress reduction, a productivity booster, and a well-being activity.
But as Mark says, "a pottery class will make happy potters. It won't do much to change the world". This is what Mark and I will be discussing in a casual interview tomorrow. Specifically, we'll be discussing how to use mindfulness as a force for systemic change. What does this have to do with you? Well, a whole lot if you're part of the system. But more than that, I want your input. What questions do you have for Mark that we can discuss? Hit reply and let me know. I'll ask the questions in our chat, and send the recording out to you when it's ready. How cool is that? Tyler McCune Join Copy Koans here: www.copybymccune.com/subscribe That subject line was the words of a revered copywriter who was nice enough to review my website. What was he speaking of? My anti-woo and pragmatic approach.
Technically speaking I'd be the yang to the meditation yin, but there I go getting analytical again. If you're interested in plugging my practical marketing system into your meditation-based business, click here: www.copybymccune.com/waitlist Tyler McCune Join Copy Koans here: www.copybymccune.com/subscribe Dear Copy Koan Subscriber,
As a valued member of my audience, I like to give you bonuses from time to time. Here's one of those bonuses. This is a short and easy to digest report on... How to be a more entertaining writer! This report will show you three easy ways to entertain, engage, and grow a bond with your audience. It's all very simple. No complex formulas. No advanced 'ninja tricks'. And no slarmy marketing tactics. Just proven ol' skool techniuqes. Intrigued? Well, in that case, here's the link: http://www.copybymccune.com/uploads/1/1/7/3/117319209/secret_bonus__how_to_be_an_entertaining_writer.pdf Yes, the link is long and ugly. But the report is short and fun. I promise. Open the link and before you download the report scroll to page 5 and read the section titled: "Humans Are *Hardwired* to Learn Through Stories" This will show you the 'neuroscientist technique' to really good writing. Then, come back to this email, hit reply and let me know what you think. Here's to more entertaining content! Make great stories, Tyler McCune The-Cross-Legged Copywriter Join Copy Koans here: www.copybymccune.com/subscribe That quote came from the world's greatest success coach, Earl Nightingale.
And it has some interesting connotations for meditators. In many ways, we're the great pioneers and explorers of today. We can all give ourselves a pat on the back for that. And in honor of this exploration, I'm giving you a chance to explore my mind for a free 15-minute consultation. But this consultation isn't really about me and my mind. It's about you, your business challenges, your marketing frustrations, and your goals. So if you'd like to saddle up and ride the 15-minute consultation pony to discuss copy, content, strategy, or anything else I'm qualified to speak on, click the link below: www.copybymccune.com/free-consultation Your friend, Tyler McCune The Cross-Legged Copywriter P.S. If you already signed up for a free consultation, I’m very excited to speak with you. Be sure to check your inbox for an email with a link to my calendar page to reserve your time. If you can't find one, check your spam or promotions folder. And if you still can't find one, just hit reply and let me know. Subscribe to the 'Copy Koans' newsletter There’s a word in advertising that some call ‘the nuclear option’. It’s the word you want to use when you need to get attention (I used the word twice in that sentence).
So what’s the word you ask? (I just used it again) The word is not ‘free’, like many people guess. The simple word is: ‘you’ That’s right, that three letter word is all-powerful. “So,” I hear you ask, “Can I just use that word and get all the results I desire?” Not exactly. But there is a practical truth it points to that you can begin to use right away. And this truth is that your advertising should always be centered around the audience you’re speaking to. Their pains. Their frustrations. Their hopes. And their dreams. It’s great practice for meditators. Take yourself out of the equation, to the extent that it’s possible. And if you (see what I did there) want to spend 15 minutes telling me your biggest marketing pains and frustrations so I can crack that frustration egg and let you dine on the nutritious yolk held inside, right now I’m offering free 15-minute consultations to meditation teachers and meditation-based businesses that meet just a few requirements. If you want to see if you qualify, go here: ww.copybymccune.com/free-consulation Your friend, Tyler McCune The Cross-Legged Copywriter P.S. If you already signed up for a free consultation, I’m very excited to start crackin’ eggs and makin’ omelettes. Be sure to check your inbox for an email with a link to my calendar page to reserve your time. P.P.S. If you have any questions about said consultations, just hit reply and let me know. I will personally respond. Subscribe to the 'Copy Koans' newsletter Here’s the thing. We often think we want something. It could be a product, a new gadget, or even hiring a copywriter.
We think we want the thing so bad that we get to the counter (or in the case of a copywriter, the checkout cart), and whip out our cards without taking a good hard look. This happened to my parents recently. They’re moving into a new house and are in the market for a new couch. They had the couch picked out. They were ready to buy. But my Mom wanted some throw cushions for the couch. So my Dad, being an anti-shopaholic like me, sat on the couch for a ‘nap’ while my Mom went on her merry, shopping way. 20 minutes later my mom comes back. In that time my Dad had decided two things. The first is that the couch they had chosen was really uncomfortable. It seemed cozy for the first few minutes, but after 20, his back was sore and he had ‘unsold’ himself. The second thing he decided is that you should always sit on a couch for 20 minutes before you buy. After all, buying a couch is a big decision. Spending 20 minutes to make sure it’s the right fit is a small price to pay. What does this have to do with choosing a copywriter? Put simply, you should sit on the copy couch for at least 20 minutes before you make your decision. Yes, I’m ‘anti-selling’ you. I’m telling you to do your homework and make sure my services are right for you. And just so you know, I take the very same medicine I dole out. I sit on the ‘client couch’ before deciding to take on a new client. I want to make sure they’re teaching with integrity. I want to make sure I can actually help them with my services. And I want to make sure our personalities are a good fit. Otherwise, I’ll be frustrated and they’ll be disappointed. Two things I don’t want in my business or my life. There’s many ways you can see if we’re a good fit. One of the ways is by being on this mailing list. The next step is to book an Opportunity Assessment, so I can assess your needs and tell you how I can best help you (if I can help you at all). If you’d like to take that next step, the link to join my waitlist is below. When you click it, you’ll be taken to my website where you’ll be asked to fill out a short form. When you do, I’ll contact you and we’ll set up a time to chat. www.copybymccune.com/waitlist If you have any questions, hit reply and let me know. I love to chat. And I also love to turn people away who aren’t a great fit. Not out of some sadisitic glee. But because I don’t want to waste your time. And I don’t want to waste mine. So think long and hard. And when you’re ready, here’s the link: www.copybymccune.com/waitlist Your friend on the path, Tyler McCune The Cross-Legged Copywriter Subscribe to the 'Copy Koans' newsletter |
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October 2020
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