Everyone wants to change the world.

And who can blame them?

Everywhere you look it’s doom & gloom.

Wars, environmental disasters, dilapidated governments, and soon, maybe even the dissolution of the United States (don’t scoff - historicaly, empire-sized nations don’t last long, especially after an egomaniac has been in power).

So what does everyone do?

They rely on some gubbermint regulation or new technology or fresh idea that people can use to make individual change. Sorry, but that won’t happen.

I don’t care how good the regulation, technology, or idea is.

Or how dedicated individuals are to changing.

As a friend recently put it: “Individuals cannot solve this problem.”

Not as long as they’re thinking from the framework of an individual.

This is why we need more community right now.

Community in our homes, community in our neighborhoods, community in our cities, states, and nations.

And yes, community in our marketing.

Most of all, we need more people like you to create those communities.

P.S. Today's the last day to get my Web Audit service before the price goes up. Go here to learn more: www.copybymccune.com/thewebaudit

I have a consulting client that’s starting up the world’s first ‘Natureneering Gym’ (think alternative health space). Over the weekend, he told me about the social media stranglehold that’s hitting the health industry.

And before you think the crack down is only for outrageous claims and spammy content, listen to this:

Selfie-aggregator, Instaspam, stopped my client from running paid promotions for a post on stretching.

If the overlords deem stretching wrongspeak, it’s reasonable to think that any meditation teachers who help students with:
Anxiety
ADHD
Depression
trauma/ptsd
Insomnia

Any other health-related symptoms…

Are at a huge risk of being muted, deplatformed, and swept under the rug. And if your business relies on these platforms for its revenue, being deplatformed can mean starting over from scratch.

Is this a portend of doom and gloom? Methinks nay.

W=ith the right system in place, you can build media you control so you’re not at the risk of 1) being slowly silenced through loss of organic reach or 2) being banned and deplatformed outright.
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More:
 
The first media you should focus on controlling is your website. From there, you can build a list of buyers, subscribers, or whatever else fits your business goals. 
 
And if you're website isn't performing like you want it to (or it doesn't feel genuine) go here to learn about my service, The Web Audit:
 
www.copybymccune.com/thewebaudit
 
P.S. After Friday November 8th at midnight The Web Audit will go up 30% in price. Even then it will still be a great deal. But if you want in before the price increase, click the link above. 

If Google and Yahoo had a cagematch throwdown, there isn’t any suprise as to who would win, right?

And the reason why is simple. 

When you land on Google, there’s only one action you can take: to search. It’s super clean, super straightfoward, and super rewarding. 

But when you land on Yahoo… it’s mayhem. 

There’s emails dinging you, news stories shouting, a stock ticker, ads, and what the latest Kardashian-inspired fashion trend is up to. 

The lesson is to have clear messaging with a well-thought out series of steps you want your customers to take. 

Onward:

When it comes to website cage matches, user experience reigns supreme. 

Sadly, many meditation teachers opt for the Yahoo approach. They throw a jumble of words, videos, images, and CTA’s and trust the viewer will find their way through.

If this sounds like your website and you want my help to Google-ify it, go here:
www.copybymccune.com/thewebaudit

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After yesterday’s email about my service The Web Audit, a question came up…

“What the heck is The Web Audit?”

Let’s start with what it isnt:

It isn’t me writing your entire website.
It’s not me coming up with the strategy for your website.
It doesn’t involve me doing market research or interviewing your customers. 

And so:

It doesn’t come with the high price tag of a full website rewrite. 
It doesn’t take weeks or months. 
And I can book you into my schedule almost right away. 

But you still get my eyes on the most vital parts of your website. 

And if you book before Friday, November 8th at Midnight EST, you get it before the price goes up a whopping 30%. If you’re interested, learn more here:

www.copybymccune.com/thewebaudit

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As Chogyam Trungpa said, “enlightenment is ego’s ultimate disappointment”.

Now, I won’t pretend to know exactly what he meant by that, after all, I’ve yet to be enlightened. But I do have an idea at what he was pointing too.

You see, our chimpanzee brain needs a goal.

Whether that’s a personal goal, like losing 10 lbs. A business goal, like launching a new product or service. Or a spiritual goal, like freeing yourself from suffering.

Without a goal, how can there be action?

But the part of us that wants to achieve that goal - yes, I speaketh here of the oft reviled ego - is the very thing we need to transcend to achieve that goal.

It’s a bit of a samsaric catch-22.

So what does this mean for our personal practice? And what does it mean for your students?

To be quite honest, I don’t think it means much. Except that we can all relax and just enjoy the journey. In fact, when we do that. When we align ourselves to our goal but give up in the trying…

...in my humble opinion, that’s a form of enlightenment in itself.

As a meditation teacher, I know your goal is to build a sustainable business you love, so you can continue to impact your students. Of course, you want to do it in a way that feels genuine, filled with integrity, and enjoyable too.

That’s what I help meditation teachers do every day through trust and relationship-based marketing.

If you’d like to join me, book a free, no-strings-attached call with me here:

www.copybymccune.com/waitlist

We’ll discuss the #1 most important issue you’re currently facing in your marketing strategy, so you can set your goals and give up (just a bit) in the trying.

After all, that’s when the magic happens.
 
Tyler McCune

The Headless Horseman is back to bring you treats. Here's the Halloween edition of Copy Koans. 
 
Click here: Responsible Marketing Halloween Haunting
 
Tyler McCune

The headless horseman of responsible marketing gallops across the land bringing tricks and treats to the goblins and ghouls.
 
Tonite, a very special Halloween edition of Copy Koans hits inboxes across two continents. Turn on Thriller, don your kitten ears, and pour a pumpkin spice as you learn:
 
✓ The jack o'lantern podcast pitch formula that leaves hosts glowing from ear-to-ear
✓ The ghastly Frankenstein messaging advice that turns prospects into torch-waving village people (avoid)
✓ Why running from Count Dracula may be the best time management tip you ever done heard
✓ Gene Schwartz’s “sneaky Stranger Things secret” to harness the power of the upside down (this can be used for good or ghast. Use it wisely)
✓ “Common sense” storytelling from the Who-What-When-Why-&-Wherewolf
 
All that in just a few lurid pages of this experimental Copy Koan. Mostly Jeckyl with a little Hyde.
 
More:
✓ The skeleton sales funnel (warning: must have a spine)
✓ Why caramel coated content may be giving your business cavities
✓ My three favorite Halloween movies (not business related, but interesting still)
✓The monster mash positioning secret that will have prospects gnawing at your brand
 
To get this Halloween edition of Copy Koans, simply check your inbox this Halloween eve. 
 
And if you know a friend who find it a treat to get their candy corns on this shocking edition, have them bob for apples here:
 
www.copybymccune.com/subscribe
 
Tyler McCune
 
P.S. Seriously, send this to a friend or colleague who could benefit from some responsible marketing. This will be the longest and most valuable Copy Koan I've ever sent.