I recently heard a story about a friend of a friend and the bad house guests they had staying with them.
It's a story ripe with anger and frustration.
First of all, my friend did not want the house guests there. That's what you get for having roommates.
Second of all, my friend did not get along with the house guests even before they basically moved in.
Lastly, according to my friend, the house guests were rude.
You know, the type who fart, watch TV too loud while you sleep, stick their dirty hands in your chips, leave curly hairs on your soap, and so on...
But here's the thing:
YOU play the role of uninvited guest darn near every day.
Every time you send an email... or a social media post... or cold prospect... or pay for ads... you show up, unannounced (and in some cases uninvited) straight into your prospect's home.
And many of you — no offense — are bad house guests.
Because you make your host (reader) work too hard to read your copy.
Either it's boring... or not "in their world"... or hard to read... or confusing... or worse...
One way to make your copy more readable is to use transitions.
Not only do they make your copy much easier to read, they orient the reader so you're never upsetting their expectations of what will come next.
The best part is:
When done right, they're darn near invisible to the average civilian.
And now for a transition:
If you'd like to get me on your team, buttering up your host (i.e. selling your prospect), click the link below and fill out the form:
If you qualify, you'll be notified when I have an opening in my schedule.