Once I was talking to an Amazon “specialist” (I use specialist in quotes because the guy was playing business more than being a serious business owner).
He told me a whole slew of wacky and wild things about the crusty underbelly of Amazon.
Specifically, he told me how scammers and shysters are extremely rampant on the platform (scammers and shysters which I lovingly refer to as "Scamazonians").
Now these Scamazonians aren't just scammers and shysters out to steal you, the consumer’s money. These are scammers and shysters that steal entire businesses (essentially) from Amazon store owners.
In fact, the guy I was talking to told me how he spent months and months building up his store, finding the right products, researching trends & analytics, optimizing it for SEO, and eventually starting to see a nice four figures in monthly sales, only for it vanish overnight when his biggest competitor — one with a team of workers and extremely deep pockets — figured out how to game the system (by paying for reviews or something like that).
He said it was heartbreaking.
But really it just sounded frustrating. Seeing months of hard work washed away. Stuck in a constant battle with your competitors for the top spot. Constantly learning the latest algorithms so you can game the system and keep customers flowing in.
And in the back of my mind I couldn’t help but think, “Well no wonder it’s frustrating; that’s a terrible way to build a business.”
A bit later I heard another Scamazon story that was even worse.
Because this one the store owner did everything “right”.
He picked a high-quality product in a unique niche. He created his own brand that resonated with his target market. He had a back-end in place (as much as you can on Scamazon) as he was selling a handful of different products that complemented each other. And he had a nice healthy business going just selling uniquely branded BBQ equipment, like spatulas and aprons.
Then, some scammer (in China probably) copied his entire store. They copied everything down to his brand even.
And so people bought the scammers stuff thinking it was his.
To make matters worse, the scammers, not caring about the brand or customer loyalty, used cheap and low-quality substitutes which they were able to sell at a massive discount to his, stealing even more of his sales, and creating a lot of unhappy customers. So not only were they tanking his monthly revenue, they were effectively killing his brand one sale at a time.
And there was nothing the store owner could do.
When he appealed to Scamazon, they basically told him it was hopeless.
It doesn’t seem right, but thus is life when you get in bed with a tech giant devil.
Much better to build a list and contact it regularly methinks.
I can’t really help you build a list. If that's what you need, best to ask someone else.
But if you want help with contacting your list regularly, I can help you with that. To do that, click the link below and enter your information into the box. When you do, you will be added to my client waiting list and will be notified next time I have an opening in my schedule.
Here ya go www.copybymccune.com