Let me tell you about my best friend Roo.
Now I know everyone says they have the best, cutest, most awesomest dawg on the planet. And so every time you hear that you roll your eyes and chuckle under your breath.
But in my case... it's true.
In fact, Roo is a "dawg's dog". In that he loves all the 'classic' dog things:
Barking, scratching, running, playing, tugging, licking, cuddling, eating, hiking, etc.
And so every self-avowed dog lover that meets Roo becomes insanely bonded with him nearly instantly.
People who don't like dogs... well that's a different story (people who don't like dogs are mostly sickos and sociopaths anyway, so good riddance).
Anyway, this isn't really about how great Roo is. It's about an advanced persuasion lesson Roo can teach us all.
And fundamentally, this lesson about giving people what they want.
You see, when I'm at the park and Roo sees a coyote, his vision turns red, he starts shaking, his muscles stiffen, and he's off to the races.
No matter how much I hoot n holler, scream at him, tell him he's a bad boy, or chase after him... he just won't listen.
Because what he wants at a deeply instinctual level is to chase coyotes.
And almost nothing will veer him off that course.
On the other hand, if I'm in the kitchen and open the fridge... homeboy comes running from across the house without even a whisper of his name.
In fact, once he's there, there's nothing I could do to keep him out of the kitchen.
Because, you know, food.
The morale of this Aesop Fable:
If you have what people want, you don't need any fancy persuasion tricks or "breakthrough" sales tactics.
All you need to do is show them how to get it.
So make a list of your prospect's coyotes and treats... and prosper.
Anyway, this week I will be launching something new and special. And truth be told, it's an insanely valuable and generous offer for those who qualify (if I do say so myself).
That being said, most people will not qualify nor be able to afford it.
Because even though it's generous & valuable for what you get... it will likely price most people out.
And it's specifically designed for people who need a LOT of emails and other copy written and want a dedicated copywriter on their team to do it.
If you do need a dedicated copywriter to write a lot of emails and other copy and you have a generous monthly budget, then keep your eyes peeled, as you will be hearing a lot more about this offer this week.
If you don't need a lot of copy written or you don't have a large monthly budget... don't fear. I have something cooking up for you as well.
Either way, I'll be sharing lots of good tips this week on how to write better emails, grow your business, and be happy as a Bostonian at a clam bake.
That's all I got for you today.