Many people fear sales.
They act like it's some giant extra-terrestrial monster that's swooped down to wreak rot and mayhem on the land (it's not).
And if not a monster, many people think there's something icky or manipulative about sales.
If that sounds like you, maybe this true story will help:
Last week I was hanging wiith my brother-in-law who came in from out of town. He's a salesman turned business-owner which is fun because I get to ask him about his sales experience which I can then apply to copywriting, especially emails.
His business is completely different than mine and most of the clients I work with. He sells and rents physical generators and other equipment, which means that he's negotiated multi-million dollar deals and deals that have lasted 2+ years.
One of the things I asked him is what it's like at that level. And his answer didn't surprise me at all:
"It's really about getting all the information I need, communicating with them about price and details, making sure there’s a good relationship, and then just finding the right fit."
In other words, there's zero phony persuasion tactics, fancy closes, or chicanery going on. It's really as simple as finding out what your prospects want and showing them how to get it.
And while it's a little more difficult doing this in print (because you're not talking to a single individual who will answer your questions and tell you what they want), the principle perfectly applies.
If you want me to behead the 3-headed sales monster that's holding you back, book a free consultation here: