The other day I got dissed.
Not just by one copywriter either, but by two.
The worst part?
These blokes had the chutzpah to diss me PUBLICLY.
It happened because email's number one villain, Ben Settle, broadcast some private comments made by Australian koala-kicker, Daniel Throssell.
Comments that indirectly disparaged me.
The truth is I didn't really care.
Ben Set-Troll knuckle-dragging his way to his computer to fire off insults at his "horde"?
It's to be expected. No reason to get mad.
In fact, I read the email, thought "Yeah, that's fair criticism", and went about my day more resolute to write better emails, study harder, and make more money. I was thankful for the energy. Always can use a good kick in the pants to get you going right?
But then a few hours later... that Daniel guy had to go and mess it all up.
What did he do?
Well let's just say that pumpkin-pie-hair-cutted freak just couldn't let well enough alone. So he hopped on his kangaroo, bounced to his Windows 2000, and let out a drooling "duuuurrrhhh" as he typed an email to his list.
And being a real gorgonzola, he cheesed the thing up.
You see, he was trying to "clear up the situation", letting his list know that he no longer felt that way, that he was happy to recommend me, and even praised my subject lines in the process. But you wanna know something?
I ain't buying the ass-kissing act.
I bet he's just embarrassed his private snarks got broadcast for all to see.
But nice try Daniel.
Why don't you go back to writing cutesy stories about your kids and nattering on about how little things in your life connect to important marketing lessons.
I mean, we get it dude. Your kids are cute. You're relatable. You like Japan.
But the true horror is lurking in what we don't know about Daniel.
Truth be told, for all I know, the dudes probably into anime or something (and you know what that means).
And yes, I will admit he has a very unique and interesting way of writing emails. But even if I didn't say that, he'll be sure to tell you (he loves to brag).
But don't take my word for it. Go ahead and read his "open letter" to make up your own mind:
Actually, you know what would be pretty funny? If you all piled onto his list as "spies", so that the next time he trash talks me, you can let me know.
If that's the case, there might be an email marketing ass kickin a-brewin.
And it might be sooner than you think...
P.S. In case you're too dull to tell, this was a joke between me and Daniel. For more fun tips like this, head here: