Let me guess:
You want to grow your email subscriber list?
That’s a smart move, Cookie.
Because an email subscriber list is one of the fastest and most effective ways to scale a business.
It allows you to sell your products, increase brand recognition, get vital feedback on your market, and slowly and gradually turn cold prospects into mad, raving fans!
But here’s the thing:
An email subscriber list of cold-hearted freebie-seekers does you no good. And spending all your time crafting new “content upgrades” is time you could better spend serving the adoring fans on your list (by getting market intel, creating new offers, finding things to sell as an affiliate, and more and more…).
That being said:
Here’s why I may be wrong.
It all comes down to your strategy. My strategy is very much focused on increasing the value I give to each of my subscribers. Therefore, getting much more value out of them.
Most people are happy with the “one-dollar per subscribe per month” idea.
I think that’s a fat load of HOOEY!
Especially when you have people like Dan Kennedy who consistently get 12 times that.
So instead of busting your buns for 12 measly bucks every year, every new name you add to your list is worth much, much more.
Here’s another thought:
Your lead magnet IS the content upgrade.
If you’ve niched down properly and created a good lead magnet, there’s no reason you can’t use that for each and every “content upgrade”. Take me for example. The “content upgrade” I offer every time is a free copy of my book, “Email Emperor” which teaches a simple system of writing profitable emails in 30 minutes or less each day.
And it works because I only want people on my list actively interested in email marketing. So everything I do (from articles to podcasts to guest webinars) is focused on some aspect of email marketing.
Plus, because it’s a copy of my book:
I can have a for real monetary value attached to it.
For example, my book sells for $14.21 in stores. That’s the price people have paid to get it. With content grades and flimsy reports, it’s a bit harder to have that real value attached.
I spent a lot of time, energy, and research creating my book so it’s valuable to my ideal prospect. Sure I could “burp out” some content upgrade. But I’d rather just have it all held in my book and plug that every time.
It’s also better for your brand.
This is a bit untrackable, but the fact I plug my book every stinkin’ time build brand awareness and recognition.
It’s easier to say “Yes” to an offer you’ve seen many times. It’s a bit harder to say “Yes” to someone’s offer if they’re always changing up what they specialize in.
Social media today… messenger bawts tomorrow… targeted ads next week…
See what I mean.
One more point and then I’ll let you get on your merry way:
The emails you send to your list are a content upgrade too!
In fact, I would say the less you push the “Join my list to get X download” shtick, the higher quality your leads will be.
I know I’ve joined people’s lists simply for who they are and what they teach, rather than to get their free report.
And this, my friend, is called selling the relationship. So stop “ethically bribing” people. Obviously bribes work.
But they work much, much better when you’ve focused on building the relationship first.
And yes, if you want to join my list and get a free copy of my book, you’re invited to head over here: