In the words of Hamlet: "that is the question".
More specifically, that is the question I often hear from people enquiring about my services.
And I get it. Whether you're a corporate-driven brand... or a personality-driven brand... you want your marketing to be congruent.
Which is why I do a whole host of "leg work" to nail my client's voice before I even think about writing copy.
Don't just take my word for it. Read what launch strategist Sage Polaris had to say:
"Tyler brought the much-needed magic to the words we needed for our emails. When I popped open the fresh copy he wrote it was the best thing I read all week. His knack for immediately capturing the voice of our brand saved so much time."
How do I do it?
The in-depth questionnaire I mentioned yesterday
A "face-to-face" interview, so I can hear how you talk and pull words and phrases straight from the transcripts
A complete audit of past campaigns (both the successes and the failures)
And a whole lot more...
It's worth diving into the campaign audit. Because in my opinion, it's one of the most useful ways to spend my time when helping a new client. It's also something a ton of copywriters don't do or don't do enough of (a lesson for those hiring copywriters, even if it's not me).
Which is completely braindead.
Because the #1 predictor of future conversions... is how your customers converted in the past.
It's not just style, content, emotions, and selling points I'm talking about here.
It's format too.
For example, if you get a lot of referral leads, it's important to know from who.
If they converted on a "just pay shipping" offer, it's vital to know the offer, the creative, and the traffic driver.
And if they converted on long-form content... long-form content will likely be what they convert on in the future.
Which is reason #237 to watch very closely what your prospects and customers do.
If you need my help benevolently spying (and mapping out a marketing strategy + implementing creative), park your rear-end on my waitlist below:
P.S. Part of how I nail my client's voice is that questionnaire I mentioned. I'm thinking of making it available (for a fee) to a select group of people along with some other handy tools I use to strategize and write. If you're interested in getting you mitts on something like this (to help you get into the mind of your prospects and sell them more effectively), hit reply and let me know. I've already heard some "Yesses", but I want to make sure there's enough demand to make it worth my tiem.