Cash flow lessons from the Starbucks banking empire (How to get a 1.6 BILLION dollar loan interest free)
In high school, one of my friend’s fathers owned a construction business that was constantly plagued by poor cash flow.
It was pretty insane too, because it was a 7-figure a year business.
But even still, his dad was ALWAYS cash poor (it didn’t help they had a huge house, RV, vacation home, jet skis, a boat, and a bunch of other “toys” that suck up money each month).
Seeing this "successful" business, give its owner a constant ulcer was a brilliant lesson for me.
And ever since then I’ve understood that cash flow is king.
I started thinking about this again the other day when I heard a story about how Starbucks is not only in the coffee business, but in the banking business as well.
Through the magic of prepaid gift cards.
Apparently, between gift cards, the Starbucks app where you can prepay, and other similar devices that transfer cash from you to the Starbucks beancounters (heh), Starbucks has wrapped up a pretty penny.
Around 1.6 billion dollars.
Which, if I understand correctly, is around 6% of Starbucks total assets.
In other words, Starbucks essentially got a 1.6 billion dollar loans totally interest free.
Think of it like this:
That would be like someone dropping $100k into your bank account to book up your copywriting calendar for the next year.
Or if someone cut you a check for a cool $10k to buy info-products you haven’t even released.
And then you could go use that money to invest in more ads for your business, a VA, a new website, better infrastructure, or whatever it is your business needs to grow.
See why cash flow is so important?
The truth is, you probably can’t do the exact same thing as Starbucks. I don’t think people will buy info-products on a gift card.
That’s not the point of the email.
The point of the email is that when you are very creative you can think up solutions that not only solve your problem, but turn that “problem” into an opportunity for something great.
It’s also worth noting you are not in the “copy” business or the “info-product” business or whatever it is you sell.
You are ultimately in the business of generating profit that can then be used to further build your business, fuel your lifestyle, help you retire early, or whatever it is that your dreams and goals are.
If you’d like me to help you reach those goals, you can sign up for my email tips here: