Clayton Makepeace's 2-step formula for selling anything to anyone

I once heard the late, great Clayton Makepeace give a "2-step formula" for selling anything to anyone (he didn't call it that, but that is effectively what it is).

Now this "formula" isn't a plug and play template.

Nor is it a sales letter format.

Nor is it something that takes zero work or brain power.

So if you are the "just gimme the answer as thinking hurts" type, this probably won't help you (nor will anything else I share in this newsletter).

Because even though this formula can be used to sell virtually anything to anyone, it takes an incredible amount of research and a deep understanding of your market to do so (which is why copywriting is less about writing and more about all the things you do before you start writing).

So what is the "formula"?

The "formula" is simply asking yourself the following questions:

1) What must my prospect believe to make this purchase utterly mandatory?

2) What must I say, do, or show them to make that belief strong enough to carry the sale?

I know that might sound boring or simple or too mundane.

If so, fine.

Just know that the boring, simple, and mundane things are what separates the pretty good copywriters from the really great copywriters.

What's that? You don't want to do boring and mundane tasks but you still want great copy?

In that case, head to my client waiting list here, where you will be notified the next time I have an opening in my schedule:

www.copybymccune.com

Tyler McCune