After my email a few days ago flogging all the companies hopping out of the email woodwork to send yet another, "here's what we're doing about covid"... confidence coach and daily email subscriber, John Tiernan had this to say (edited for language any germaphobic spam filters may quarantine):
Thanks Tyler. Great email.
Those that speak from the heart are the ones that cut through. Always.
I’m bored with all the coronavirus emails and wasn’t sure what to communicate to my list. Cuz I don’t want to do a 10% off sale and act like I’m saving the world or just give advice like I know what they’re going through! Things are different everywhere.
So thanks to you, I just sent an email out checking in with my people and asking them where they are and how they’re doing and reminding them to prioritize love and community and to not give a fugg what people think - focus on protecting yourself, your family, and the entire community. (I teach confidence & getting over social anxiety.)
I really feel good about it and am simply looking forward to connecting with my readers more. That’s what we need right now.
There's a few golden gems of wisdom there...
1) Not hopping on the bandwagon and sending the same old thing every other business is sending to their list
2) Understanding that everyone's going through something slightly different, and not trying to be a "one-stop shop" for all their problems (great copywriting mindset to have, whether or not a pandemic's going on)
3) Checking in with his community, speaking to them like a real human bean, instead of bureaucratic legalese you see coming from other mailers
4) Making his list feel better and more in control (by prioritizing love and community) instead of revving up panic like everyone else is (including the news and the government)
But most of all, what I like best, is that John took action. Instead of watching the news and freaking out, or scrolling twitter, or assuming "no one wants to hear from me", he saddled up on his pony, got to typing and connected with his audience.
And during this time of cabin fever, fighting with our spouses, hoping the kids will just shut up for 15 minutes so I can take a nap, and global panic and worry... taking action is what we need.
That could be taking action on your business, your education, strengthening family bonds, cleaning the garage, working out, helping others, or whatever.
The important thing is to get started.
And if you have no idea what to do, and need a little kick in the pants, check out this free resource I put together of a few "classic" sales letters. When read, studied, and adapted, these can greatly increase your skillz and put many extra sheckles in your bank account.
And even if you fear your copywriting work will be put on hold for the next few weeks, then when you do start up again, you could be much more confident in what you write.
Here's the link: