Al Davis, the late coach of the infamous Oakland Raiders, once said something incredibly wise that can guide your decision-making in life, business, and finding podcast guests too.
It has to do with being reactive versus being proactive.
In other words, you can play your opponents game and react to what they do. Or you can create the game and make your opponent react to you.
Here’s it in his own words:
"We don't take what the defense gives us; we take whatever the hell we want."
Well said Al.
I wish I would've heard that when I was young.
Because the applications are many:
Don’t wait for the perfect spouse, friend, network to arise. Go out and find the right spouse, friend, network for you.
Don’t wait for the research to show you the right copy angle. Choose a great copy angle and go find the research to back it up.
And don’t wait for the perfect podcast guest to knock on your studio door. Go find a great podcast guest and reel them in with your web (mixing metaphors, I know).
The trouble is, it takes a lot of time and effort to find a good podcast guest.
And as a guest, it takes a lot of time to find and pitch podcasts.
Which is one of the reasons I’ve only been going on shows where I get referred.
Like the one I was on recently where the host just emailed me:
“I was blown away by you when you appeared as a guest on my show.”
And really, wowing the host ain’t hard.
You just gotta prepare by thinking up stories and analogies that explain your point. And if you’re like me, you won’t hold anything back.
In fact, I essentially think of it like a paid consultation.
Whatever the host asks, I spill the beans.
Which brings us to the tip of this spear:
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