Do these pants make me look C55H104O6?

Ahhh the old C55H104O6 copy blunder.

The blunder where you replace a simple word with a complex one.

You see, our pal C55H104O6 is simply — according to a dude on youtube — the formula for "human fat".

But except for the rare occasion you're in a chemistry lab... why the heck would you refer to it using numbers and letters? Instead of the simple and well known: "fat".

This sounds silly, but people do it in copy all the time.

They load their ads with jargon and industry slang that goes over their prospect's head. Which is a sure way to get them running away.

The problem is being "too close" to your business.

Not seeing the cockles for the rocks.

The solution?

Get a keen-eyed copywriter to "zap" buzzwords right out of your ads & emails.

To do that, head to my waitlist and type your info into the box:

www.copybymccune.com/waitlist

If you qualify, you will be notified when I have an opening in my schedule.

Tyler McCune

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