Ahhh the old C55H104O6 copy blunder.
The blunder where you replace a simple word with a complex one. You see, our pal C55H104O6 is simply — according to a dude on youtube — the formula for "human fat". But except for the rare occasion you're in a chemistry lab... why the heck would you refer to it using numbers and letters? Instead of the simple and well known: "fat". This sounds silly, but people do it in copy all the time. They load their ads with jargon and industry slang that goes over their prospect's head. Which is a sure way to get them running away. The problem is being "too close" to your business. Not seeing the cockles for the rocks. The solution? Get a keen-eyed copywriter to "zap" buzzwords right out of your ads & emails. To do that, head to my waitlist and type your info into the box: www.copybymccune.com/waitlist If you qualify, you will be notified when I have an opening in my schedule. Tyler McCune Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2020
Categories |