A lot of what I teach in my daily emails, articles, and other resourcs I send your way is philosophy.
There are many reasons for this.
One is that philosophy will fit nicely into an email or article. Where more how-to stuff can take longer to explain.
Another is I can’t give it all away for free (I got a pup to feed after all). Which is why I’m currently packaging up my how-to knowledge in products that will be released in the coming months.
Yet another reason is that the how-to stuff only works once we’ve got your head on right. If you don’t understand the fundamental principles behind market research, then sending you off with a list of to-do’s probably won’t help much.
But since we’ve been covering the philosophy this week, here’s a worksheet that you can fill out to see just how well you understand your market.
Some of these questions may seem too simple. Others may seem irrelevant. While still others will just feel strange.
But I promise that these are the very questions copywriters ask themselves everytime they sit down to write.
And if they don’t, they should find a new job.
Here they are:
1) What keeps them up at night? What makes their esophagus boil and their head hurt?
2) What are they angry about? Who or what are they angry at?
3) What do they secretly desire most?
4) What does a typical day look like to them? What are their top daily frustrations?
5) What do they fear most?
6) What trends are occurring in their life or business?
7) Do they have a language they use that’s unique to them?
8) How do they make decisions? Is there any bias to how they make them?
Write these questions down and see how many you can answer. If you can’t answer any, you’re dead in the water.
But the good news is you can always find the answers to these questions. If you know where to look and which questions to ask that is.
All of which I’ll be revealing in my market research product set to launch early 2020.
To get on the waitlist for it, click the link below:
When you do, you’ll be placed on a special list that will receive:
1) Occasional tips pulled straight from the product as I’m creating it.
2) Insight into my product creation process (there will be many many lessons here for those who look ‘between the lines’)
3) An introductory price that will be far juicier than anyone else will get the product at.
Here’s that link again if you want in: