The other day I was going through some paperwork I had for my dog. It was mostly medical documents and such.
But there were also adoption papers in the folder from way back when I got him. Alongside the adoption papers and legalese was something really, really smart.
In the folder they gave me, they had stuck various ads for carpet cleaners, pet insurance, vets, and other dog-related products and services.
This is so smart because it’s extremely targeted. If you have a newly adopted dog, carpet cleaning ain't too far in your future. Same with buying food, toys, vets, etc.
So the lesson is to be where your customers are.
If you have an email list of qualified leads, it’s a lot easier. Because your potential customers are already right there.
And if you do have a list and you want me to write your emails, holla at ya boy here: