Pretty much any park you go to there will be a sign that says “clean up after your pets” with a little receptacle of doggy doo-doo bags you can use to clean up your dogs doo-doo.
You already know this.
What you may not know is these signs teach a powerful copywriting and sales lesson.
Because not only do they ask you to clear the land of your beast’s excreta… but they actually tell you how to use the doggy doo-doo bag.
Which you would think every waking person would know how to do.
And therein lies the lesson.
When making a sale—especially when doing it via copy—you absolutely MUST explain every atom and iota no matter how obvious or mundane.
Which includes how to order. What to expect after ordering. And especially how to use the product.
Cuz if they don’t feel empowered to use the product, they won’t buy it.
And doggy doo-doo will litter the land.
People don’t like feeling stupid. So if it’s between feeling stupid and opting-out of buying your product… they’ll opt-out every time.
Now an example:
If you’d like to get me on your team writing email or sales page copy, you must 1) click the link below, 2) enter your information into the form, and 3) wait until I email you letting you know there’s an opening in my calendar (which won’t be until October at the earliest).
Once you’ve done the steps above, you’ll receive a confirmation email letting you know you’re on the list.
Here’s the link: