Email lessons from the Mackdaddy of Fascination

Yesterday I teased you about something special I would be sending out today.

And truly, HMS Tyler is sailing into virgin seas.

Because this very morn, I recorded one of my first ever videos. In it I break down an old print ad by the Mackdaddy of Fascination, Mel Martin.

And boy is it a doozy.

In fact, when it comes to writing subject lines and opening sentences that get your email opened and read... this is the #1 ad I'd suggest studying.

Anyway, here are some of tips I share in this short, 7-minute video:

*Speaking to your market vs speaking to your list
*How to visually lay out your landing page to goose up your opt-ins
*When to open with your guarantee
*And a veritable power-lesson in writing subject lines

This video is a bit of an experiment. As such, it will only be available until tomorrow, Monday at Midnight EST and not a second longer. After that, it may never be seen by mortal eyes again.

If you'd like to watch it before the deadline, head here:

Tyler McCune



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