As Chogyam Trungpa said, “enlightenment is ego’s ultimate disappointment”.
Now, I won’t pretend to know exactly what he meant by that, after all, I’ve yet to be enlightened. But I do have an idea at what he was pointing too.
You see, our chimpanzee brain needs a goal.
Whether that’s a personal goal, like losing 10 lbs. A business goal, like launching a new product or service. Or a spiritual goal, like freeing yourself from suffering.
Without a goal, how can there be action?
But the part of us that wants to achieve that goal - yes, I speaketh here of the oft reviled ego - is the very thing we need to transcend to achieve that goal.
It’s a bit of a samsaric catch-22.
So what does this mean for our personal practice? And what does it mean for your students?
To be quite honest, I don’t think it means much. Except that we can all relax and just enjoy the journey. In fact, when we do that. When we align ourselves to our goal but give up in the trying…
...in my humble opinion, that’s a form of enlightenment in itself.
As a meditation teacher, I know your goal is to build a sustainable business you love, so you can continue to impact your students. Of course, you want to do it in a way that feels genuine, filled with integrity, and enjoyable too.
That’s what I help meditation teachers do every day through trust and relationship-based marketing.
If you’d like to join me, book a free, no-strings-attached call with me here:
We’ll discuss the #1 most important issue you’re currently facing in your marketing strategy, so you can set your goals and give up (just a bit) in the trying.
After all, that’s when the magic happens.