Escaping the crab bucket

There’s a strange little thing I’ve noticed about being self-employed. Maybe you’ve noticed it too.

And this “thing” is the crabs in a bucket mentality that so many humans exhibit.

You’ll see it in friends, family, acquaintances, strangers, and more.

Basically what happens is people try to return you to status quo.

You may be making the jump from full-time employment to business owner… or scaling to your first 6-figure year… or working less with a “lifestyle business”... or simply being a unique bird…

While others around you go from being supportive to nagging and even (at times) downright nasty and vicious.

At first, when I was still an innocent, cherry-faced newb, I thought the hardest part of escaping the crab bucket would be starting out and building a business. Because that’s when you have the most self-doubt and a dinner conversation of “maybe you should just get a real job” will sting like the dickens.

But I’ve heard from others I’ve spoken with about this, with far more success and experience than Yours Humbly, that it never goes away.

That as you grow your business and make more money while working less, others can view you as a lazy goon… worse, they’ll view you as a lazy goon AND expect you to pick up the check.

‘Tis the plight of the successful entrepreneur.

As soon as you’re different, others will label you… oftentimes erroneously.

“You can help me move… it’s not like you have a job.”

Or…

“Oh you work from home? It must be great doing nothing all day.”

Or…

“You have an online marketing business? It must be some sort of scam.”

When strangers say something like this, I say ‘good riddance’ and go about my day. But with friends and family, it can be a little tougher.

There’s only one real ‘solution’ I’ve found to this problem.

And that’s to be more successful.

Not out of spite or some competitive drive.

Those things can be useful, and if you’re a spiteful competitor, it’d be silly not to use those emotions as fuel to drive you forward.

But the real reason that success is the best ‘solution’ is because success equals freedom.

This may not be true if you’re trying to build a 9-figure multinational where you’ll be tied down to the behemoth you’ve created. But I highly doubt anyone on my list has those goals.

For most people on my list, success means a low-to-mid 6-figure income without having to bust their buns 40 hours a week.

And when you have all that extra cash and time, you’ll be in a better position to explain to Aunty Carol exactly what you do over lunch… heck, you can even pick up the check.

If you choose to.

And at the core of my being, that’s what I’m all about. Freedom.

Giving people the tools and knowledge they need to secure it and share it with others.

And securing freedom, largely comes down to the choices you make.

And when it comes to securing your freedom, my 1000% biased opinion is that email marketing is the best choice any business owner can make.

When you set it up correctly, it’s as easy as sending a daily email and watching the sales trickle in.

And if you have your economics set up correctly, you can make your job even easier by hiring an email copywriter.

That way, you can focus on bringing new leads into the system, creating interesting new offers, and supporting your customers on their journey to success.

If you want to find out if hiring me is the right choice for you and your business, reply back to this email to set up a free consultation.

It’s risk-free and by the end of our 30-minutes you’ll have a much firmer idea of how to move your business forward.

Whether that’s by hiring me, writing your own emails, or going in a different direction. Either way, I’m here to help you out.

Just hit ‘reply’ to learn more.

Tyler McCune



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