Fostering an 'unsubscribe or buy' mindset

Fellas out there know that when it comes to dating, the "ride or die" types comes out supreme. These are the girls that are fully committed to your Mission and are committed to "ride" out the tough times or "die" trying.

But the truth is this "ride or die" mentality goes far beyond just choosing a romantic partner.

We should seek these types out for friends, business partners, employees, teachers, mentors, students, and especially customers.

Which is where I see a lot of people mess up.

They try to build a huge list of people seeking free advice that are very "on the fence" about buying from you.

Which means it's way harder to make sales.
People constantly haggle with you over prices.
Refunds come in waves.
The shite talking commences across Farcebook and Tweedle.
No referrals come your way.
Your more expensive offers grow dust and cobwebs.
And you have crappy customers.

All of which makes doing business extremely unfun and extremely discouraging.

And the worst thing:

Not only are you NOT helping your customers... you're actually hurting them. By 'training' them to believe that people in your market sell crappy products. And the good, salt of the earth types on your list — who would happily give you their money to solve their problems — are simply drowned amidst a sea of whiners and cry babies.

Which is just one of the many reasons why I'm so careful with curating those on my list. Resulting in having an extremely low unsubscribe rate (much lower than the people who are constantly shocked when I tell them I mail every day). Why I've never received a spam complaint (up to this point... and I suppose now I'm asking for it). And why people on my list actually reply to my emails and talk to me (which boosts deliverability, builds 'for real' bonds with my audience, and gives me insights into "back door" market research).

So if there's one thing you start doing to increase the quality of people on your list, it should be to foster this "unsubscribe or buy" mindset.

In fact, when a precious soul unsubscribes from my list because I'm "too offensive" or they're "overwhelmed from too many emails" I consider that I'm doing them a favor. Because now they can go haunt someone whose emails align with their personality and what they want to learn.

Anyway, I bring this up for two reasons:

1) Next week I will be launching a low-ticket (probably $20) offer teaching some of the best things I learned at TCCIRL (which I spent hundreds of dollars to attend). I will be sending quite a few emails promoting it (10+), so if you're "OMG so overwhelmed"... and don't understand that you can simply delete these emails sight unseen if you don't want them... go infest someone else's list. If on the other hand, you're interested in this insanely valuable (especially for the price) offer, along with the all the gems I'll be sharing in the emails promoting it (which alone will likely be worth far more than $20 to those who read them, learn from them, and implement them), simply keep your good eye peeled.

2) I've never done this before, but if you know any business owners who may benefit from the info I share with my list, plus the free .pdf copy of my book, "Email Emperor" that every new subscriber gets, feel free to send them to my opt-in page:

www.copybymccune.com

Again, I've never done this, because I care far more about the quality of leads on my list, rather than quantity. And I generally want them to come in "the right way" (the right way meaning vetted and qualified by the many barriers I place in my marketing... a lesson for those paying attention)... but these be unprecedented times. And I know many business owners and workers trying to start up side gigs to make a bit of extra cash flow could really use the help.

But please, for the love of lasagna, be careful who you share this with (no sociopaths or drama queens please).

Tyler McCune

P.S. Since I'm already breaking my own rules, might as well break the "sell only one thing at a time" rule too. I know some of you may want to get some quick copy written on a budget given the current climate. Maybe you want to communicate to your list, make some sales, or you just have some free time and are launching something new. So I'm considering doing a "Buy Tyronius By The Hour" package. Basically, you can buy my time in hour chunks and I'll write as many emails as possible during that time. We could also spend that time working on other copy (web, opt-in, sales), optimizing your funnel, or tackling whatever other marketing problem you have. This won't be cheap, necessarily. But it will be more affordable than hiring me on a project basis. Anyway, I'm mostly just brain farting, but if you're interested in something like this, lemme know.

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