San Diego spring is like a hawt crazy blonde.
Bright, beautiful, a who'lotta fun. But on the flipside... she a FREAQ!
And just like any freaky-deaky blawnde, she brings a whole mess of trouble. One of which is the dreaded foxtail.
Now foxtails would be but a burr in my boot were it not for my best friend, Roo. But Roo, being of the canine persuasion, can get messed up pretty bad by one of those freaky-deaky foxtails.
If you don't know, a foxtail is a spiky little bastard. It latches onto dog's fur and — using the dog's own movement — creeps deeper and deeper into eyes, ears, nose, and any other hole I suppose too (not a pretty image to say the least).
In fact, I've read horror stories where vets find them in livers, hearts, eyeballs, and more.
The weird part is... that may be the best analogy for a good email marketing strategy I've ever heard.
You plant spiky little ideas into your prospect's brain... and through their own movement (i.e. their own mental process) it digs deeper and deeper. Until one day, it hits their heart... or liver... or spleen... or what have you... and they're ready to buy.
But to do that, you have to know how your prospect thinks.
So that the spiky ideas have the right barbs, that hook into their thoughts and propel themselves on.
If you're ready for that, hop onto my waitlist below.