If Google and Yahoo had a cagematch throwdown, there isn’t any suprise as to who would win, right?
And the reason why is simple.
When you land on Google, there’s only one action you can take: to search. It’s super clean, super straightfoward, and super rewarding.
But when you land on Yahoo… it’s mayhem.
There’s emails dinging you, news stories shouting, a stock ticker, ads, and what the latest Kardashian-inspired fashion trend is up to.
The lesson is to have clear messaging with a well-thought out series of steps you want your customers to take.
When it comes to website cage matches, user experience reigns supreme.
Sadly, many meditation teachers opt for the Yahoo approach. They throw a jumble of words, videos, images, and CTA’s and trust the viewer will find their way through.
If this sounds like your website and you want my help to Google-ify it, go here: