Highway Patrol sales fail

Recently the news showed a story about the rise of speeders.

Especially super-duper dangerous speeders going 100+ miles per hour.

It was a great opportunity for the Highway Patrol to "sell" people on not speeding (free PR anyone?). After all, the last thing we need right now is an uptick in gruesome highway accidents, injuries, and deaths.

But when it came time for them to sell, here's what they said:

"Don't do it."

Ok, Pickle.

Because here's the thing:

People ALREADY know that speeding is bad.

No one's ever like, "Hmmm, I didn't know I wasn't supposed to do 212 through a residential zone officer."

Obviously these people are speeding DESPITE knowing it's bad. So just telling them what they already know... ain't gonna cut it.

What would have worked much better is to build a Vision of the negative outcomes of speeding. Something like:

"The worst accident I've ever seen was when a dude's body got split right in half... blood was everywhere... brains smashed on the concrete... cats and dogs living together..."

Ok, that's a bit silly, but you get the point.

Or how about:

"If you get caught speeding over 100mph, you'll instantly get your license suspended. Which, during times of quarantine, means you will have a much harder time getting out of the house. So if you want to stay cooped up all day with your spouse and children, not being able to go out even for a joyride or to refill your ever dwindling supply of TP, by all means, speed..."

See how that works?

Ok, one more example from the late Jim Camp. This is an example he gave about not wearing seat belts, but it aptly applies:

"Tell me. When you go through that windshield, where will your body land?"

And there, my Little Cream Puff, is where the gray matter meets the road when it comes to making sales.

If you don't know how to build a Vision of the adversary, you may see your prospects zooming away faster than a coked-up midlife crisis in a shiny new Corvette on the way to the "social distancing strip club".

Shucks.

Whatever the case, I can help you build said Vision. And the first step is to fill out the simple form showing your interest. To do that, pull over here:

www.copybymccune.com/work-with-me

Tyler McCune