Holding your readers hand all the way to the sale

Corporate mindfulness trainer and Copy by McCune client, Meris Gebhardt, gives a hot take on writing good emails:

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"BRI'ANT!
So well written. At first blushi thought it was 3x too long. But after staying with it you took me on a journey by holding my hand and letting my body sink in while taking in the info.... true integration! Beautiful, thank you!


Only feedback is we need meditation put in there somewhere/way. Whether it's meditation separately or mentioned as mindfulness meditation, either way.


Thanks, Tyler you really thought this through, I appreciate it!"

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Yes, the more you can take your reader by the hand and lead them to the CTA in a 'body-sinking, truly integrated' way, the more likely you are to 1) bond with your readers, and 2) make sales.

And on that last point of making sales, this is what Meris had to say just a few minutes ago (after sending the very first email of the batch I'm writing her):

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"wooop woop! 1st personal reply (aside from all the auto replies about basking in the sun somewhere off the grid ;)) - w/in 1st hour!Thanks, fingers crossed, I have a good, albeit scary feeling about this! ;)"

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Of course, every list and offer is different, so you may not see quite the results Meris did in the very 1st hour.

But if you want to find out what it takes to get me on your team, simply click reply to get the ball rolling.

Tyler McCune

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