I’ve been studying the Resurge VSL which is #1 offer on clickbank right now and I noticed something really interesting about the type of language they use.
It has to do with the religious audience it is aimed at.
Specifically using religious language.
As the VSL is switching from the horror story to the “journey of discovery” (which this VSL does pretty early on), it uses a very interesting “transition” phrase.
What’s the phrase?
“I thank God every morning for allowing me to wake up… and especially for what happened next… because miraculously, what happened next…”
And then it launches into the story of redemption, benefits, proof points, and so on.
But the transition phrase I quoted “preframes” everything that comes later on in the VSL.
Why do I think this is so interesting?
Because of the audience.
This offer is clearly aimed at a mostly conservative, christian audience. So using phrases like “I thank God”... and “miraculously”... frames this entire story of discovery (and the solution it entails) as a miracle.
And obviously christians are predisposed to believe in miracles.
Especially of the medical variety.
But this copywriter clearly had some subtlety and nuance. They don’t beat the prospect over the head with it. They simply use language that a christian would use, especially when describing it to another christian.
And it doesn’t end there in the VSL.
They also bring in “God’s plan”... “divine intervention”... and even have a background music that sounds strangely angelic.
So what if you don’t sell to a mainly christian market?
The point is to understand your prospect well enough where you can use tiny, little, subtle clues that preframe your arguments in a way your audience likes.
Simple, but not easy.
To get my help with it, click this link ⇒ https://www.copybymccune.com