How “Nigerian prince scammers” write kick-ass subject lines
A few months back, there was an article on Reddit talking about how “Nigerian prince scammers” would intentionally litter their emails with typos to ‘pre-select’ only the most gullible and stupid among us.
(In other words, gullible & stupid = their ideal avatar.)
And while you are hopefully not a scammer—and hopefully you don’t prey upon the gullible and stupid—you should take a few electrons out of their digital device of debauchery.
By pre-selecting your prospects of course.
And the best way to do that is by flagging them in your subject line or headline.
There are lots of ways to do so.
Speaking at their “grade level” (like the scammer do). Using their slang. Talking about benefits they like. Or straight up calling them out by name.
The important thing is to make your messaging read like it’s tailored just to them.
But not easy.
Which is why you may want my help. If you do, click this link:
There you can enter your information into the form and unlock my daily email tips.