Paid advertising is addicting.
When you have a converting offer, it feels like buying money at a discount.
Which sounds great. But there's a downside too.
The downside is it can make you myopic. It can make you think that growth is synonymous with ad spend. It can make you look at your business through a straw.
Even if increasing your ad spend raises sales in the short term, over time it can cause problems. Like negative cash flow. Or increased competition. Or taking a hit when conversions drop (like during a pandemic for instance).
It's sort of like putting water into a bucket. Only the bucket has holes.
You can dump more and more in... but you'll always be "leaking" sales.
So before dumping an extra 1... 5... or 10K a month on ads, identify your holes and seal them.
You holes might be:
Or a leaky funnel.
Or lack of a back end.
Whatever it is, I can help you identify it in the free consultation I give each prospective client before taking them on.
But first, you have to join (and qualify for) my waitlist which you can find at the link below: