I've been listening to some Jim Camp, known as "The World's Most Feared Negotiator", recordings I have and something comes up over and over again. And that's:
1) Learning by failing safely
2) Putting a system in place
And according to Jim Camp, "You're always safe when you're in the system."
So the system plays a double role. It creates an environment where you can fail safely and learn. And it gives you a system to rely on as your failures turn to success.
The example Jim Camp used was from his time in the Air Force. He said before a pilot ejects in a real jet (often at 30,000 feet so scary as heck) they do a series of simulations. For example, paragliding and parachuting were a few he gave.
So that when a pilot was hit in combat (something Jim said he would hear on his radio from time to time), there wasn't a whole lot of fear and panic in their voice.
They'd simply use the system they were taught during training... a system they'd used and were comfortable with.
This idea of systems was a huge inspiration for my book, "Email Emperor". Take the 13 "Imperial Persuasion Principles" I teach in the second section.
They're designed so that you can use just one in your next email and potentially see better results. But when they're used together as you learn and grow, your emails will become exponentially more successful.
Perhaps not overnight though. Which brings up the idea of 'failing safely'. Especially, what does it mean to fail?
Well, to use another Campism, this really depends on your Mission & Purpose.
If your Mission & Purpose is to make X number of sales on your next mailing... then yeah, you can definitely fail. Especially if you set your heights too high.
If you're Mission & Purpose is to send emails to your list frequently (like daily) and get better at writing emails every day... understand your list a little better every day... position yourself as a leader every day... grow a bond with your audience and customers every day... so that your sales grow steadily over time...
... then there isn't really a way to 'fail' in my system. Because just by doing the things I teach, you'll be automatically moving in that direction.
Anyway, if you want to get this book, it's free on Amazon until tomorrow at Midnight, PST. If you have an Amazon account, getting it is as easy as a single 'click'. To get it go here: