The other day I got an interesting email.
Not only did this email shame me, make demands of me, AND give me unsolicited advice… but it also taught some pretty interesting marketing lessons too.
Hence it read:
Dude. You need to start selling some info products. I didn’t even read all this because I felt like I got your gist pretty early, but I did scroll down to see what your CTA was at the bottom, as I know will always be there since you’re clearly a student of Mr. Settle.
And again, I was disappointed with your waitlist link.
You’re missing out on some income my man, because if I’m on your list, I’m sure there are many more like me. Not a business owner that is looking for a copywriter, I’m a bootstrapping business owner who writes my own copy, and also a newbie freelance copywriter getting my feet wet with client work right now.
And your man Ben Settle(and Dan Kennedy) says that the magic is when you have multiple offers because then your readers won’t know what you’re promoting. Kees then on their toes.
Just saying, I like you and I like your emails and if I saw a link to something that seemed a good value, I’d be whipping out my card pretty quick.
Usually, the rogues in the peanut gallery giving unsolicited advice get ignored and placed on secret probation pending review.
But since there are some marketing gems in there, we’ll let our pal slide… this time.
Here are the lessons his spiel reveals:
1) By showing up often, with good-enough emails, people will demand you sell them stuff. You'll notice the email dragged on for him (lol) and he STILL wanted to buy. Once again proving, consistency > perfection.
2) There are always going to be unique segments to your list. You should find ways to speak to all of them, while actively weeding out segments you don’t want to cater to.
3) If people 1) like you and 2) like your emails, they are already leaning towards scrolling to the CTA, whipping out their credit cards and buying, without even seeing a sales page or offer.
4) Having many offers is a great thing, otherwise you run the risk of people getting bored and tuning you out.
Which brings up a good point… why don’t I have more offers?
The best answer I have is “I’ve been busy”.
Which is both true and an excuse.
But new things are in the pipeline baby. Seek patience.
In the meantime, my boring client waiting list is here: www.copybymccune.com
Just click that link, fill out the form, and I’ll let you know when I have an opening in my schedule to next take on a client.