Prestige is a great thing for any business to have. In fact, to scale the upper echelons of business, prestige is a must.
Here’s the dictionary definition of prestige:
“Widespread respect and admiration felt for someone or something on the basis of a perception of their achievements or quality”
Building prestige is exceptionally doable, even if you can’t currently prestige your way out of a greasy lunch sack.
But like everything in this world, building prestige takes time. Lots of it.
Unless of course, you ‘steal’ or ‘borrow’ that prestige from someone else.
Which brings me to the meat of this crab salad:
I recently interviewed the very prestigous Mark Leonard of Mindfulness Connected. You can listen to that interview by clicking the following link and scrolling to the header “Is mindfulness enough”:
This interview has created some forward momentum in my business in a few ways:
1) By growing my email subscriber list
2) By getting the word of mouth machine going about me (hard to track, but oh so important)
3) Bringing me a white hot lead ready to work with me
And the best part is that all of the above came from Mark’s audience and connections on Linkedin. And so I benefited greatly from the prestige and bonds he had built.
But before ye go off and try to find someone in your niche to interview, here are a few things to think about:
Curate who you choose to interview heavily… this means they should:
1) Have an audience of their own that respects and listens to them
2) Have something interesting to say that your audience will relate too
3) Be unique! Not just spouting the same drivel as everyone else
4) Have some rapport with you, otherwise, the interview may be a flop
Of course, it doesn’t have to be an audio interview, or an interview at all. There are lots of ways to ‘trade’ and ‘steal’ prestige once you put your sharp little brain to it.
And if you want to listen to my interview, here’s that link again: