It seems like every day I have the same conversation with meditation teachers and other business owners:
CZAR TYLER: "So what's your #1 business or marketing challenge?"
BUSINESS OWNER: "I need to make more money, so I need to find more prospects and customers."
CZAR TYLER: "Do you have a list of buyers? People who have purchased from you in the past?"
BUSINESS OWNER: "Yes, I have nearly 200 people on a buyer's list."
CZAR TYLER: "Do you ever contact them, you know, to try to sell them stuff?"
BUSINESS OWNER: "No."
Whenever I hear this, it bringeth a tear to mine eyes.
1) Because I know these business owners are doing way more work then they need to be (with less results to show for it) and
2) Because it slaps the face of one of the key principles of ol' skool direct-response marketing:
Sell your buyers more stuff.
It's pretty simple. Those who have bought from you in the past (assuming you have a quality product/service and a good overall customer experience) are far easier to sell to than prospects who've yet to bare their plastic.
And this isn't just about giving you a burgeoning wallet.
It's about providing more value for your buyers. It's about strengthening and extending your relationship with them so you can continue to support them for years to come.
This is the 'secret sauce' that lets some entrepreneurs take three months off every year, while others are constantly spinning the marketing hamster wheel.
And if you're thinking, "But they already bought my product/service... what else can I sell them?" I can easily and readily point out your mistake:
Not having back-end offers in place.
Back-end offers are additional products or services that complement the products or services your customer has already purchased from you.
Back-end offers come in many shapes and sizes depending on your business model, market, offering, et cetera.
So it's up to you to think up new offers to provide astonishing value to your clients and customers.
Unless, of course, you want to hop on a call with me so I can help flush this out for you. If that tickles your fancy, simply click 'reply' to this email and let me know your #1 biggest marketing or business challenge.
When you do, I'll respond with details and next steps.