On podcasts, in person, via email... it never fails.
I graciously tell people to mail their lists as much as possible and they rebuke:
"But don't people get a ton of emails they don't want..."
Yes, Jenkins. They do.
Every day people are opening their inboxes and — as far as the eye can see — it's nothing but steamy piles of newsletter spam.
But where others see an obstacle... I see opportunity.
Really, I wish people would send more steamy spammy stinkers. As every time they do, it's a boon n’ blessing to Yours Truly.
Because amidst the stinking piles, I get to be the one source of fun in their inbox. The one person bringing a wee lickle gem of value. The only one who talks to them like a real human bean, rather than a walking meat bag with a coin purse attached.
Think of it like this:
In the future, every tv channel is one long infomercial for a product you don’t want and can barely understand.
The infomercial uses zero entertainment value, and simply recites dry, boring drivel that makes the inner workings of a colonoscopy sound riveting.
But then, every few hours, a fantasy movie flashes on the screen. With interesting characters, a love story, and drama too boot!
You're the hero of the story!
So you keep checking back on the ol' boob tube, simply for a glimpse into this mythical realm. It becomes the reason you stick around.
For this one bright shiny beam of joy in an otherwise dry, dreary, infomercial day.
Well, Punkin, when you do email right, that's exactly how it is. You position yourself as the fantasy flick, while others sound like stodgy "infomercials". So the more "steamy piles" that get dropped... the more you stick out like a freshly-baked plum.
It's also the reason why celebrities get hordes of fans, often irrationally following their every whim and wile, buying whatever "trend du jour" the celebrity happens to be promoting. Those celebrities become that "fantasy flick" in people's otherwise humdrum day.
Anyway, I talk more about this "celebrity-obsessed" way of writing emails on pages 11 & 12 of my TCCIRL product, which is on sale until Friday, March 27th at Midnight EST.
It's not so much the "how-to" of how to write emails this way (that you can find in my book "Email Emperor"), but it does explain the psycho-social phenomenon behind it all. And when you know how it works, it allows you to tweak the emails you're already writing to — over time — turn the prospects on your list into adoring fans.
To get it while you still can, head to the link below: